So.cl:Microsoft’s Social Networking Experiment
Microsoft, the software giant better known for enterprise productivity software and Excel spreadsheets, is forging into territory more commonly reserved for bootstrapping Silicon Valley startups: social media.
Microsoft’s two-month old So.cl, a hybrid social network and search engine, marks the company’s latest attempt to get cozy with consumers and move beyond the boardroom, an effort that has ensnared Microsoft in multiple battles with tech behemoths such as Apple and Google.
Microsoft is careful to cast So.cl as a research experiment, not a full-on assault against the likes of Facebook and Twitter.