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Small Business Social Media Tips from the Pros

Social Media Cafe

Social Media Cafe (Photo credit: Cristiano Betta)

Want to take the small business to the next level? Then, it is necessary to take some quality social media tips from the pros to improve the business growth and take it to an altogether next level. Have a look below:

Tip 1: Become the “Real You” and Highlight It before the Customers

Taking help of social media networking sites like Facebook to highlight the business prospects before clients and customers. Highlight the “Real You” factor before them. Never forget to provide those occasional business tips. Get the latest blog post being linked to the social media site. But, wait! This is what all the other small business holders are doing. So, it will definitely be beneficial to show the potential clients and readers that “You” are real. How? Through regular


Social Media Guidelines for Students and Job Seekers

Social Media Week 2012 SP

Social Media Week 2012 SP (Photo credit: Fora do Eixo)

Recently I ran across a great infographic that really brought home some important facts that all students and job seekers should be aware of when it comes to social media. There are a lot of hidden dangers in the wide open world of social media that many people do not seem to be aware of. Here are some facts that you may find interesting from that infographic:

  • More than 75% of U.S. college students and young professionals check their Facebook status at least once a day.
  • 36% of young employees age 18-29 list an employer affiliation on Facebook.
  • The average young employee is friends with 16 colleges on Facebook.


5 Tips for Dealing with Negativity on Your Blog

negative feedback system

It’s almost inevitable that as you become more well-known in the blogging world you will eventually have to deal with negative feedback. Whether it’s someone critiquing the way you write or the decisions you make, negative commenters are always lurking in the shadows waiting to strike. How you respond to these comments, however, is what can make or break you as a blogger. If you are the recipient of a negative comment, keep these five tips in mind before you respond:

  •  Remember that your blog is a public forum –  Before you let yourself get worked up over a comment that disagrees with you or is laced with negativity, remember that your blog is a public forum. It is the ability to express ideas – both that agree with you and disagree with you – that makes blogging such an attractive form of social media, so you don’t want to respond in a way that discourages others from interacting with you and other readers on your blog.


The Safety Concerns of Social Media

English: Infographic on how Social Media are b...

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

People today are spending more time online and they are using social media as a way to stay connected and as a way to interact with the people around them. While social media has offered the world a great many benefits there are safety concerns that exist. The online sphere serves as a giant fishbowl. Anyone, at any time, can see into your online life and that fact prompts safety breaches. The threat becomes even more real for people who truly choose to put their entire life on the net; such as bloggers. These three issues are the biggest safety concerns brought about by the advent of social media.

1. Job Security and Legal Trouble

When you are traceable on the internet; like everyone using a social media network is, you open yourself up to scrutiny and if what is posted is embarrassing, illegal or troubling it can and will be used against you. 33% of all divorce proceedings, for example, contained the word “Facebook” in it. Lawyers, employers and even the government are using social networking sites to gather information about you. Thankfully this problem can be combated by keeping your social media sites private and knowing the people you add to your friend’s list. Don’t say anything online that you wouldn’t want attached to you in person.

2. Making it Easier for Criminals

The social media sphere is the perfect playground for criminals because it allows them the option to check out someone without being seen or noticed. Bloggers are especially transparent so it makes it even easier for a criminal to use information about the person for nefarious reasons. For example, each day millions of people post about their life events and make it known to the public at large when they will or will not be home. They also post data that give criminals an in to their personal identity. A burglar in the area could easily surf social media for an hour a day and find people who are vacationing, getting married, or otherwise away from their home for a period of time. This is an easy in for anyone looking for a safe target to burglarize. 


6 signs that a business is failing

NYC: American Intl Building and Manhattan Comp...

NYC: American Intl Building and Manhattan Company Building (Photo credit: wallyg)

No health deteriorates overnight. Sure we have heard of cancer, liver and kidney failure – but there are always some signals. Ignore them, and you are dead.

Similarly there are some signals that you can pick up from a business that warns you about a possible failure in the near future

1. In ability to pay the statutory dues: this could be Service Tax, Income tax, TDS made from vendor/ employee payments. ….When you are running out of cash to make these payments, see what is going wrong asap.

2. You have some white elephant assets, but your top management refuses to part with those assets saying ‘these are strategic assets’.

3. Not paying salaries on time. After the government and the vendors, the salaries of your own employees are delayed.

4. Directors offering to differ their own salary and that of their top management.

5. Customer complaints and employees attrition: The customers and employees who walk with their talent. When they go they cause two types of damages – they take a few more clients, and sometimes a lot more employees too.

6. Raising more money- but using it in working capital. This is actually increasing your total overall costs, because of the higher interest amounts. It could also be a signal of the average days outstanding.
The author P V Subramanyam is a Chartered Accountant by qualification and a financial trainer by profession. Writing being a passion he also regularly pens his thought in his



Google Translate – Best Functionality

Google Translate iOS icon

Google Translate iOS icon (Photo credit: Wikipedia)

Recently, I was in Beijing and I witnessed something really amusing and impressive.

I went to a street hawker who was selling computer junk and I tried communicating with him. Well, apparently – China is a Mandarin speaking country with people having limited knowledge of English. So communicating with them is a big issue. Many many times, we just give up on communicating with a local in Beijing.

Now, our street vendor turned out to be an intelligent & indigenous guy. He knows that if he doesn’t communicate effectively with us, he will lose business and will ultimately lower his earnings.
So, How does he solve the problem?

He is selling technology, so simple - he uses technology to abridge the communication barrier. and how does he manage it – By using Google Translate. ( for those who don’t know about Google translate, its a google online application which can be used to convert one language into another – This amazing tool can be used to translate between 42 most widely used languages in the world ) His method of using the tool.