From the Dollar Shave Club to the taxidermy mastery of Chuck Testa, YouTube has shown itself to be an indispensable tool for businesses with creative campaigns to market themselves. Yet, until now, YouTube lacked the insightful and statistics-heavy tools that many brands use on sites like Facebook for evaluating their advertising campaigns. In a blog post on the YouTube
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YouTube Announces Google AdWords For Video
Using Social Media to Create Content Value
Link insertion is a term that’s being thrown around a lot lately as so many new publishers and companies are getting involved. And social media has, of course, exploded in use over the last years and more and more companies are now using sites like Facebook, Twitter and LinkedIn to help spread their message, which
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Twitter Is Putting Ads In Users’ Timelines–With Some Exceptions
Get ready to see more ads on Twitter–if you follow certain accounts. Twitter announced Thursday that it will be adding “Promoted Tweets,” or advertiser-sponsored Twitter posts, to users’ timelines. However, these ads will only appear to a user if she is following a brand that is participating in this advertising program. In other words, if
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5 Legal Considerations for Your Social Media Campaign
Post from Mashable authered by Gonzalo E. Mon Gonzalo E. Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP. Read more on Kelley Drye’s advertising blog, Ad Law Access, or keep up with the group on Facebook or Twitter. Most companies enjoy the benefits of having a social media
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Google’s Drug Problem: Ads Continued in Spite of Warnings
Google may have continued to serve ads for illegal drug companies even after being warned by several groups that the ads and the online pharmacies they promoted violated the law. If the company did knowingly allow illegally operating companies to use its advertising platform, it could have to pay the Department of Justice up to
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Facebook Takes 31.2% of the U.S. Ad Display Market
Facebook now claims nearly a third of all U.S. display advertising impressions with 346.4 billion in the first quarter, more than double what it garnered in the comparable quarter in 2010, according to a new report. The research, by comScore, estimates that Facebook now has 31.2% of U.S. advertising display impressions, up from 25.9% in
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