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On Monday, Nielsen released the results of a study on the most popular smartphone apps in the Android market.The rankings were based on how many people had used the app during the previous 30 days. The data was collected through proprietary device meters that had already been installed on the participants’ phones as part of an ongoing smartphone study. The results were broken down by age groups: 18 – 24, 25 – 34 and 35 – 44. Several of the apps were similarly popular across all three groups. Facebook and Gmail, for example, had been used by at least 70 percent of all participants, regardless of age. Other apps showed more surprising results. Angry Birds was most popular among the oldest group, (35 percent of 35 – 44-year-olds had used it) and least popular in the younger demographic (22 percent of 18 – 24-year olds had used it).
When compared to the top free iPhone apps, the results indicate that Android users are somewhat less creative than iPhone users when it comes to their application choices. Six of the top seven most-used Android apps come pre-installed on Android phones, while none of the top seven iPhone apps come preloaded. Check out below to see the most used Android apps for people aged 25 – 34.
- Android Market - Percentage of 25-34 year olds who had used their Android Market app in the past month: 92
- Facebook - Percentage of 25-34 year olds who had used their Facebook app in the past month: 81
- Gmail - Percentage of 25-34 year olds who had used their Gmail app in the past month: 80
- Google Maps - Percentage of 25-34 year olds who had used their Google Maps app in the past month: 79
- Google Search - Percentage of 25-34 year olds who had used their Google Search app in the past month: 78
- YouTube - Percentage of 25-34 year olds who had watched videos on their YouTube app in the past month: 56
- Angry Birds - Percentage of 25-34 year olds who had played Angry Birds in the past month: 29
- Pandora Radio - Percentage of 25-34 year olds who had played Pandora Radio in the past month: 28
- Quick Office - Percentage of 25-34 year olds who had played Quick Office in the past month: 27
- Advance Task Killer Free - Percentage of 25-34 year olds who had played Quick Office in the past month: 26
- Words With Friends - Percentage of 25-34 year olds who had played Quick Office in the past month: 22
- Amazon AppStore - Percentage of 25-34 year olds who had played Quick Office in the past month: 22
- Adobe Reader - Percentage of 25-34 year olds who had played Quick Office in the past month: 22
- The Weather Channel - Percentage of 25-34 year olds who had played Quick Office in the past month: 18
- Yahoo Mail - Percentage of 25-34 year olds who had played Quick Office in the past month: 17
Related articles
- Which Android apps are the most popular? (news.cnet.com)
