While it is true that the use of interesting fonts may be a delightful activity for most of the graphic designers, one needs to remember that a thin line exists between a fun typographic character and something that is unreadable and undesirable.
Nothing can be worse than the scenario where one has completed a project and then realizes that all the efforts have gone in vain. Follow the below listed rules and ensure that your typography meets the accepted levels.
1.) Do not fall into the all caps impulse :
In most scenarios when one is dealing with some design, it usually happens that one forgoes the essential grammar rules and tends to write in capital letters. One perceives that this trick will work and the content will be more readable and attractive.