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YouTube - snapshot (Photo credit: tarop)
From the Dollar Shave Club to the taxidermy mastery of Chuck Testa, YouTube has shown itself to be an indispensable tool for businesses with creative campaigns to market themselves. Yet, until now, YouTube lacked the insightful and statistics-heavy tools that many brands use on sites like Facebook for evaluating their advertising campaigns. In a blog post on the YouTube blog, Baljeet Singh, a group product manager for YouTube, has introduced Google AdWords for video.
“With a global audience of 800 million monthly visitors to YouTube, every day can feel like you’re advertising in the Super Bowl, and one video can launch a business,”Singh wrote in the post.