YouTube is testing a new platform that will allow live streaming of content in its site.
YouTube on Monday tested a new live video streaming service that will allow it to expand its Live Streaming platform. YouTube used this platform last year when it showed on its site the IPL (Indian Premier League) matches for fans all over the world. YouTube will now partner with four partner sites Howcast, Rocketboom, Next New Networks, and Young Hollywood to provide more content for users around the world.
According to YouTube product manager Joshua Siegel “This new platform integrates live streaming directly into YouTube channels; all broadcasters need is a Webcam or external USB/FireWire camera. Included in the test is a “Live Comments” module which lets you engage with the broadcaster and the broader YouTube community. For the purpose of the trial, this offering will only be available today and tomorrow. Based on the results of this initial test, we’ll evaluate rolling out the platform more broadly to our partners worldwide.”
What viewers can expect as the testing period progress is a live tutorial on filmmaking, a magician teaching magic tricks and a cooking session with a New York chef courtesy by Howcast.
YouTube will face direct competition from services like Ustream, Livestream and Justin.tv that offer live streaming services. And last not least the biggest competition it will face will come from the Television set which it threatens to replace.