Facebook Gift Cards Introduced

Facebook’s newest e-commerce idea: A gift card users can buy for each other that can be spent at retailers and restaurants including Target, Jamba Juice and Olive Garden.

The company is building on the gifts service it introduced last fall. That lets people send chocolate, flowers and other real-life goods to their Facebook friends.

Facebook Inc. said Thursday that the reusable card will be available to U.S. users gradually.