Posts Tagged ‘Kung Fu Panda 2’

Capital One’s Visigoths Invade FarmVille

Published by pratyushkp on June 3rd, 2011 - in Social, Technology

Image via CrunchBase

Financial services brand Capital One is the latest to land in FarmVille.

Starting Thursday at midnight ET (9 p.m. Pacific), FarmVille players can get coveted “Double Mastery” points on crops and trees harvested within seven days when they place a Capital One Visigoth statue on their farms. This will increase the rate at which players advance to higher levels in the game.

The tie-in also includes access to branded clothing — a FarmVille first — to outfit their male and female in-game avatars with Visigoth costumes. Players can also earn “Fast Cash” by watching a Capital One TV spot featuring the Visigoths, characters the brand introduced in 2000.

The FarmVille foray comes as Capital One, a huge TV advertiser, has been relatively quiet on the social media front. Like many financial services brands, its social media activity is constricted somewhat by regulations. Meanwhile, Capital One is far from the first brand to visit Zynga’s FarmVille. 7-Eleven, DreamWorks and Lady Gaga have all launched FarmVille tie-ins.

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Zynga And DreamWorks Partner For Kung Fu Panda 2 Marketing Deal In CityVille

Published by pratyushkp on May 23rd, 2011 - in Social, Technology

Image via CrunchBase

Zynga is racking up the Hollywood and entertainment partnerships. After launching a marketing deal with Lady Gaga for FarmVille, the social gaming giant is rolling out another deal, this time with DreamWorks Animation for the promotion of the studio’s new movie Kung Fu Panda 2. Zynga says this is the first-ever in-game integration within CityVille, the company’s most popular game by monthly active users on Facebook.

CityVille, which has more than 88 million monthly players, will allow users to place a Kung Fu Panda 2 themed drive-in movie theater in their city. Players who place the theater will also receive collection items, members of Kung Fu Panda’s Furious Five: Tigress, Crane, Mantis, Viper and Monkey. When all five items are collected, an exclusive Po the Panda statue will be unlocked and available to players as a reward for completing the Kung Fu Panda 2 quest. The integration runs until May 31.

Why CityVille? Zynga’s Global Director of Brand Advertising Manny Anekal says that nearly a third of all Kung Fu Panda fans on Facebook have also played CityVille. For DreamWorks, the studio can reach 88 million users, who are engaged with the Kung Fu Panda brand, with the promotion.

This isn’t the first partnership with DreamWorks; Zynga and the studio previously launched a “Mega-Farm” promotion on FarmVille with animated movie Megamind. But Zynga says this is the first in-game marketing deal for CityVille. And this follows the recent appointment of DreamWorks Animation chief Jeffrey Katzenberg to Zynga’s board of directors.

As TechCrunch wrote in the past, adding Katzenberg to the gaming company’s board represented a broader, multi-channel entertainment strategy for Zynga. I’m sure we’ll see a number of similar deals being struck with both DreamWorks and other movie studios for branded promotions in Zynga’s games.

Source :-

  • Zynga And DreamWorks Partner For Kung Fu Panda 2 Marketing Deal In CityVille (
  • Now Playing in CityVille: Kung Fu Panda 2 [Po, Folks] (
  • Cityville Drive-In Movie Theater ,sneak peek ,upcoming Kung Fu Panda 2 Teaser Trailer (
  • Angelina Jolie at Kung Fu Panda Premiere in Michael Kors (
  • Boris Loukanov: Jack Black YouTube Epicness! The Next YouTube Takeover – Kung Fu Panda 2 (
  • Kung Fu Panda Brilliantly Destroys YouTube (
  • Cityville Drive-In Movie Theater ,sneak peek ,upcoming Kung Fu Panda 2 (
  • Maddox, Pax, Zahara, and Shiloh Make an Appearance at the Kung Fu Panda 2 Premiere With Brad and Angelina! (
  • Social Gaming Roundup: Lawsuits, Promotions, Funding and More (
  • Zynga And DreamWorks Partner For Kung Fu Panda 2 Marketing Deal In CityVille (
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