Posts Tagged ‘Harvard Business Review’

Kenneth Cole Talks ‘Antisocial’ Social Media, New ‘Where Do You Stand’ Site

Published by pratyushkp on August 9th, 2011 - in Social, Technology
PARK CITY, UT - JANUARY 23: Designer Kenneth ...

Image by Getty Images via @daylife

Fashion designer Kenneth Cole’s latest project isn’t a line of shoes or a fall collection: it’s a new site, “Where Do You Stand,” that aims to spark debate on social issues, from gun control to same-sex marriage.

Where Do You Stand marks a continuation of Cole’s socially conscious—and sometimes controversial—ad campaigns that have promoted not only bags, shoes and apparel, but also political issues. For example, a past ad featured an illustration of a condom with the caption, “Our shoes aren’t the only thing we encourage you to wear.”

On the Where Do You Stand website, visitors are prompted to select one of two portals: “What You Stand For,” where people can participate in varying degrees of debate on several topics, and “What You Stand In,” which is the more fashion-oriented portion of the site consisting of video style guides hosted by editors from GQ and Vogue. A link to Kenneth Cole’s online store is featured throughout.

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