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Posts Tagged ‘Promoted Tweets’

Twitter to Add Parental Controls

Published by pratyushkp on July 29th, 2011 - in Social, Technology

Image via Wikipedia

Twitter has added a way to flag links within tweets as “possibly sensitive.” The company announced late Thursday that there is a new field in the Twitter streaming API that will show up whenever a tweet contains a link, giving Twitter users the option to be warned before they click links that might be too sensitive for the workplace, or for tender ears and eyes.

The new feature is not functional yet, but Twitter was informing developers that it was just added and is now in the testing phase. According to Twitter representative Taylor Singletary, “In the future, we’ll have a family of additional API methods & fields for handling end-user ‘media settings’ and possibly sensitive content.”

According to Gizmodo, Twitter reps say the company doesn’t intend to censor material. But according to Twitter’s media policy document, the company will “remove media that might be considered sensitive such as nudity, violence, or medical procedures.”

More about Twitter to Add (…)

Tags: Application programming interface, facebook, Flickr, google, LinkedIn, Mass media, Not safe for work, Online Communities, Promoted Tweets, social media, social network, twitter

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Twitter Is Putting Ads In Users’ Timelines–With Some Exceptions

Published by pratyushkp on July 29th, 2011 - in Social, Technology

Image via CrunchBase

Get ready to see more ads on Twitter–if you follow certain accounts.

Twitter announced Thursday that it will be adding “Promoted Tweets,” or advertiser-sponsored Twitter posts, to users’ timelines. However, these ads will only appear to a user if she is following a brand that is participating in this advertising program.

In other words, if you don’t want to see any ads, then don’t follow Twitter accounts belonging to brands or companies that are advertising via Twitter’s Promoted Tweets program, which include Groupon, LivingSocial, Microsoft Xbox, Starbucks, Virgin America, HBO, Dell, Gatorade, and Best Western, among others, according to Twitter.

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Tags: Advertising, Best Western, Gatorade, Groupon, HBO, LivingSocial, Promoted Tweets, twitter, Virgin America

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Twitter’s New Feature To Place Ad’s On Users Timelines

Published by pratyushkp on November 11th, 2010 - in Social, Technology

Twitter’s new Feature will allow ad’s to be squeezed in users timelines.

Twitter under its Promoted Ad’s feature will introduce Ad’s into users Timelines, the company will slowly roll out the system based on the reactions of twitter users.

Users who access Twitter through HootSuite will begin to see ads in their timelines that according to twitter will be relevant to user’s interests and activities. Some HootSuite users may not see any ads, while others will see them pop up in different places on their timelines. The appearance and frequency of the ads will depend on their relevance to each user.

Matt Graves, a Twitter communications executive, said “As with promoted tweets in search, we will display promoted tweets in the timeline when they are relevant. Similar to our promoted account recommendations, we use several signals to determine a promoted tweet’s relevance to a user, including the public list of whom they follow. We will expand the rollout only when we feel we’re delivering a high-quality user experience.”

Tags: facebook, HootSuite, HootSuite - Social Media Dashboard, Online Communities, Promoted Tweets, social network, Social Networking, Timeline, twitter, twitter Users Timelines

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Twitter Unveils Promoted Accounts

Published by pratyushkp on October 7th, 2010 - in Social, Technology

Now users to get suggestions to follow accounts of companies promoting their products through twitter.

Twitter has unveiled a new innovative advertising strategy that promises additional revenue for the social networking site. The concept will involve new ad product suggested to users as part of the “Who to Follow” feature.

The “Promoted Accounts” will recommend accounts to users they might want to follow, based on their Twitter network. Once a company decides to promote its account, then, the site will automatically analyze the company’s current list of followers, and determine which other handles they tend to follow. If a user’s list seems compatible, he or she will see a ‘Promoted Account’ pop up in the ‘Suggestions for You’ list.

Twitter illustrated the way it works by the following example, If you follow a lot of gaming-related accounts, but don’t follow the promoted Xbox account, Twitter will automatically suggest that you do so.

In addition to this, Twitter has also announced that it will make Promoted Tweets and Promoted Trends available through third party apps and services. The new feature is in its testing phase so it has been rolled out to a few users only.