Twitter Unveils Promoted Accounts

Published by pratyushkp on October 7th, 2010 - in Social, Technology

Now users to get suggestions to follow accounts of companies promoting their products through twitter.

Twitter has unveiled a new innovative advertising strategy that promises additional revenue for the social networking site. The concept will involve new ad product suggested to users as part of the “Who to Follow” feature.

The “Promoted Accounts” will recommend accounts to users they might want to follow, based on their Twitter network. Once a company decides to promote its account, then, the site will automatically analyze the company’s current list of followers, and determine which other handles they tend to follow. If a user’s list seems compatible, he or she will see a ‘Promoted Account’ pop up in the ‘Suggestions for You’ list.

Twitter illustrated the way it works by the following example, If you follow a lot of gaming-related accounts, but don’t follow the promoted Xbox account, Twitter will automatically suggest that you do so.

In addition to this, Twitter has also announced that it will make Promoted Tweets and Promoted Trends available through third party apps and services. The new feature is in its testing phase so it has been rolled out to a few users only.

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