Post from Mashable authored by Scott Gerber
Scott Gerber is a serial entrepreneur, internationally syndicated columnist and TV host, and the founder of the Young Entrepreneur Council. He is also an active angel investor and author of the book Never Get a “Real” Job.
Many aspiring entrepreneurs foolishly believe that all they need to do is sign up for a Twitter account, blog about special offers, and hand out a flashy looking brochure, whereupon leads will come pouring in. This couldn’t be further from the truth.
These are unfortunate social media fantasies and free marketing delusions. The mere existence of a market for your product or service does not guarantee anyone will listen to or care about your brand. People are bombarded with thousands of messages every day, which makes it difficult for business owners to garner attention and convert that attention into income.