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Post from Mashable authered by Gonzalo E. Mon
Gonzalo E. Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP. Read more on Kelley Drye’s advertising blog, Ad Law Access, or keep up with the group on Facebook or Twitter.
Most companies enjoy the benefits of having a social media presence, but not every company also appreciates the legal risks that can lurk there. Companies have run into legal problems, and been forced to defend their social media campaigns in public, in front of regulators or in courts.
All of this, however, can be mediated with a little knowledge and forethought. Although each social media campaign should be evaluated individually, there are at least five legal considerations every company should note.
