Posts Tagged ‘Buddy Media’

Facebook: What Gets People To Engage Journalists Online

Published by pratyushkp on July 14th, 2011 - in Social, Technology

Image via CrunchBase

Facebook has released data that addresses a question that has recently taken on fresh importance for journalists: How do you get “liked” on Facebook?

As part of a broader initiative aimed at encouraging reporters to use its service, Facebook has produced a report outlining what reporters can do to increase engagement on Facebook, measured in terms of “likes,” comments, and other feedback.

Facebook’s analysis of twenty-five Journalist Pages monitored over a two-week period offers social media insights that are relevant not only for reporters, but also for brands, businesses and individuals hoping to increase engagement with users on the social networking site.

Here are some highlights and tips based on Facebook’s data:

Include a question, call to action and/or some personality in posts: According to Facebook, just 10 percent of the posts they monitored contained a question, but those that did earned twice as many comments than the average post and 64 percent more engagement. Adding what Facebook calls a “call to read or take a closer look” garnered 37 percent more feedback, while including personal or behind-the-scenes details increased feedback by 25 percent. A Buddy Media study focusing on Facebook engagement found similar results: ending a post with a question corresponded to 15% more engagement, measured in terms of metrics such as “likes” and comments.

Add an image: The number of “likes” received by posts that included photos were 50 percent higher than posts without images. Attaching a thumbnail image with links posted to these Pages corresponded to a 50 percent increase in comments and 65 percent increase in “likes.”

Post later in the week and post content in the mornings, at the end of the workday, or late at night: Facebook’s study, like a several before it, found that user engagement was highest toward the end of the work week, with posts shared on Thursday, Friday, Saturday and Sunday garnering the greatest feedback. Facebook writes that items shared on Sunday received “the highest amount of feedback at 25 percent more likes and 8 percent more comments above average,” while “referral clicks were above average Wednesday, Thursday and Saturday — with links getting 85% more clicks on Saturday and 37% more on Wednesday than an average post.”

Likewise, Buddy Media’s report also concluded that engagement with brands’ Facebook pages was lower Monday through Wednesday, and higher on Thursday on Friday. However, their data suggested that engagement actually dipped on Saturdays.

Facebook also determined its users to be most active in the morning, during the final hours of the workday, and late at night, conclusions that corroborate other studies on Facebook usage. Buddy Media found that Facebook engagement peaked during off-hours as opposed to during the workday, yet a 2010 Vitrue study found users were most active around 11AM, 3PM and 8PM ET.

Post stories about “education, politics and behind-the-scenes insights and analysis:” According to Facebook these topics generate the most engagement from users: “Education posts got 2X more likes, politics received both 1.7X more likes and 1.6X more comments, and a journalist sharing their thoughts had 1.4X more likes,” Facebook wrote. Other research has suggested Facebook users’ interests aren’t quite so high brow: as the Wall Street Journal reported in 2010, a study by Dan Zarrella of HubSpot found that posts with sexual references in their titles were “nearly 90% more likely to be shared than average.”

Check out Facebook’s blog post to learn even more about its findings, or see its Facebook and Journalists Page for additional tips on how journalists can use the social network. Learn more about Buddy Media’s study about engagement with brands here.

Source :-

  • Facebook’s Study of Journalist Page Engagement Reveals Page Post Best Practices (
  • How people are engaging journalists on Facebook (
  • 10 Best Practices for Bands on Facebook (
  • Best practices for engaging users on Facebook (
  • Publicis Groupe Offering To Buy Social Media Marketer Big Fuel (
  • Facebook Fan Page Best Practices with Mari Smith [@InboundNow #18] (
  • 5 Ways To Improve Your Facebook Page Engagement with Fans (

17 Twitter Tips from Mashable Connect Attendees

Published by pratyushkp on May 16th, 2011 - in Social, Technology
Image representing Twitter as depicted in Crun...

Image via CrunchBase

While Twitter users have become more active in the past year, there are only a few who are consistently valuable, engaging and respected.

Becoming one of those users is a challenging task, but it’s also something that can pay big dividends. That’s why we asked the world’s leaders in digital for their advice on how to become a master Twitter user.

On May 12-14, several hundred of the world’s digital leaders gathered in Orlando for the first-ever Mashable Connect, an intimate three-day conference focused on the impact of social media and digital on entertainment, media, technology and society. Connect attendees, along with Team Mashable, had the chance to hear about the biggest trends in digital from the leaders of Syfy, HBO, Edelman, Gowalla, Tumblr, Buddy Media and more.

Here’s the sage advice our Connect attendees had to give:

Twitter Tips

  • 1) @jeffpulver, Casting Director, #140conf: “The secret to Twitter is to listen, connect, share and engage. It’s the conversations that matter.”
  • 2) @davepeck, Director of Community, Meshin: “Respond to everybody, positive or negative.”
  • 3) @michiganflavor, COO, “Retweet, retweet, retweet. People love to see their stuff retweeted, and they’ll start retweeting you.”
  • 4) @shrmsocmedguy, Social Media Strategist, Shrm: “Use your tweeting to set up meetings.”
  • 5) @dstatusstalker, Chief Status Stalker, Status Stalker: “Start a conversation. Reach out to others, and say hello.”
  • 6) @kratzpr, Founder, Kratz PR: “Don’t think of it as a tool, think of it as a gateway for being social.”
  • 7) @ctreada, CEO, Notice Technologies: “Ignore it; they’re all pornographers anyway.” (Chris’s other tip: “Chill out.”)
  • 8 ) @jkrohrs, VP of Marketing, ExactTarget: “Don’t tweet if you can’t spell.”
  • 9) @moniguzman, Director of Outreach, Intersect: “Tweet what comes naturally. Don’t try to fulfill someone else’s expectations.”
  • 10) @shashib, Social Media Swami, Network Solutions: “More than an RSS feed, connecting with people on Twitter gives you interesting content that is validated by them.”
  • 11) @jennydevaughn, Director, Social Strategy, @HODES: “You need to have brand sacrifice if you want to be viewed as an expert in your field. Only tweet about 10 topics, events or ideas.”
  • 12) @robkey, CEO, Converseon: “Embrace your insignificance.”
  • 13) @zagrrl: VP Technology, Innovation Center for US Diary: “The best way to learn is to share.”
  • 14) @heidiotway: VP & Director Social Media, Salter Mitchell: “Follow the best, learn from the best.”
  • 15) @jonnorp, Director of Social Media, American Airlines: “Remember that it flies forever.”
  • 16) @chrisvary, Director of Emerging Technology, Weber Shandwick: “Don’t connect your Twitter to Facebook.”
  • 17) @joeyinteractive, Interactive Creative Director, Disney Parks: “Marketing doesn’t spread; stories do.

Source :-

  • 17 Twitter Tips from Mashable Connect Attendees (
  • All the News You Might Have Missed From Mashable Connect (
  • There’s a Badge for That [COMIC] (
  • 57 New Digital Media Resources You May Have Missed (
  • HOW TO: Explore Content on Mashable (
  • Misunderstood & Overlooked? Gowalla Revisits Its Roots To Find Stories in Location (
  • Announcing Mashable & Gowalla’s SXSW 2011 Partnership (
  • Mashable Follow Opens To All (
Tags: , Casting (performing arts), Creative director, ExactTarget, , Meshin, , Weber Shandwick
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