Image by Getty Images via @daylife
Hugh Hefner is the latest celebrity to have been dogged by rumours of his death, spreading across the internet.
Social networks such as Facebook and Twitter were abuzz with news of the demise of the iconic founder of Playboy magazine, who has recently had a little trouble in matters of the heart when his Playmate fiancee Crystal Harris called off their wedding.
According to reports, Hefner was said to have died of a heart attack on Monday 11th July at 10:58PM EST.
Would you have believed the reports from your social networking friends, or gone hunting for further confirmation?
