Posts Tagged ‘FrontierVille’

Zynga To Launch Pioneer Trail in FrontierVille

Published by pratyushkp on August 13th, 2011 - in Social, Technology
FrontierVille

Image via Wikipedia

Social gaming juggernaut Zynga will flip the switch later today on The Pioneer Trail, a new social adventure game within FrontierVille.

Unlike all of Zynga’s previous games, Pioneer Trail is a linear adventure with a set beginning and end. Users outfit a wagon and traverse not one, but three different maps with their own unique set of missions and achievements. It also places an emphasis on a storyline where users get to choose their own adventure.

FrontierVille general manager John Osvald explained to Mashable that Zynga wanted to use different social gaming mechanics for this extension of the FrontierVille franchise. In FarmVille, Empires & Allies and Zynga’s other social games, gameplay improves as users add more friends as neighbors or allies. In Pioneer Trail, that concept is discarded. Instead, the game only lets users travel the trail with three of their closest friends, which Zynga hopes will result in more intimate gameplay.

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Jimmy Buffett’s Margaritaville Hitting Facebook This Fall

Published by pratyushkp on May 31st, 2011 - in Social, Technology

THQ has found a way to glom on to Zynga’s popular “-Ville” franchises without impinging on any copyrights with a new social game, Margaritaville Online.

The game, “inspired by the lifestyle of author and singer-songwriter Jimmy Buffett,” according to a THQ release, and based on the 1977 hit song, will hit Facebook and iOS devices this fall. The release describes the game as “an immersive 3D paradise, filled with frozen concoctions, music and adventure.”

The game’s introduction comes after Zynga has had a slew of successes with FarmVille, CityVille, FrontierVille and, most recently, RewardVille. Though Homefront, a controversial Xbox 360 shooting game that takes place in a dystopian U.S. after a nuclear attack from North Korea, has done well for THQ, sales for THQ’s fourth quarter fell 37%. Meanwhile, Margaritaville Online will be THQ’s second social game, after UFC Undisputed Fight Nation.

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  • Zynga And DreamWorks Partner For Kung Fu Panda 2 Marketing Deal In CityVille (blogoholic.in)
  • Lady Gaga Donates $750K To Zynga’s Japan Earthquake Relief Campaign (pratyushkp.wordpress.com)
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Zynga Preparing To File IPO: Report

Published by pratyushkp on May 25th, 2011 - in Social, Technology

Image via CrunchBase

Zynga, the force behind wildly popular social games like Farmville, Mafia Wars, and FrontierVille, is preparing to file its initial public offering, writes All Things D‘s Kara Swisher, citing unnamed sources “close to the situation.”

According to All Things D, Zynga may file with the Securities Exchange Commission “as early as this week, or next week at the latest.”

The IPO follows hot on the heels of LinkedIn, which was predicted to touch off a slew of IPOs by Internet companies such as Groupon and Facebook.

The Wall Street Journal reported earlier this year that Zynga’s revenues in 2010–the company’s third year in business–reached $850 million, triple what it brought in in 2009. In May 2011, following a fresh round of funding just south of $500 million, the company was estimated to be worth around $10 billion. It’s likely that its valuation could rise significantly, especially given investors’ red-hot demand for social networking sites and Internet firms, which has sparked talk of a second tech bubble.

By comparison, LinkedIn brought in $243 million in revenue in 2010 and was valued at around $8.45 billion, post-IPO.

The New York Times wrote in January of this year that an IPO by Zynga was “said to be unlikely in 2011.” The Times reported, Zynga “is in no hurry for an initial public offering and unlikely to seek one this year, according to people with knowledge of the company’s plans.”

Read more at All Things D.

Source :- http://www.huffingtonpost.com

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Lady Gaga Donates $750K To Zynga’s Japan Earthquake Relief Campaign

Published by pratyushkp on April 14th, 2011 - in Social, Technology
Image representing Zynga as depicted in CrunchBase

Image via CrunchBase

As we wrote a few weeks ago, Zynga launched a campaign with Save The Children to raise money via in-game donations in Zynga games like FrontierVille, FarmVille and CityVille for the relief efforts in Japan following the massive earthquake and tsunami a few weeks ago. Today, the social gaming giant is announcing that Lady Gaga has donated $750,000, through the sales of her Japan Prayer Bracelets, to Zynga’s fundraising initiative. She is also donating another $750,000 to the American Red Cross to support relief efforts in Japan.

And in the past two weeks, Zynga players alone have raised more than $2.5 million for Save the Children’s Japan Earthquake Tsunami Children in Emergency Fund and other causes. In a release issued by the pop singer and Zynga, Gaga said “I’m inspired that my little monsters banded together to help those affected by the terrible tragedy…What Zynga’s players have done for the cause is equally inspiring, and I’m thrilled to partner with them to raise money that will go to Save the Children and the American Red Cross.”

Through Zynga games including Café World, CityVille, FrontierVille, FarmVille, Words With Friends, Vampire Wars, YoVille and Zynga Poker, more than 250 million players had the opportunity to donate 100 percent of the purchase price of newly created virtual items to the fundraising efforts. Via Credits, Facebook donated money generated through the purchases to support the initiative.

The Japan fundraising initiative isn’t the first charitable campaign for Zynga. Since October 2009, hundreds of thousands of players have raised more than $10 million dollars for international nonprofits through Zynga.org. And Zynga was able to raise millions for the relief efforts in Haiti last year.

Lady Gaga recently sat down with Google’s Marissa Mayer for a candid talk about tech, music and YouTube.

Source -: Lady Gaga Donates $750K To Zynga’s Japan Earthquake Relief Campaign (techcrunch.com)

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