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Facebook has released data that addresses a question that has recently taken on fresh importance for journalists: How do you get “liked” on Facebook?
As part of a broader initiative aimed at encouraging reporters to use its service, Facebook has produced a report outlining what reporters can do to increase engagement on Facebook, measured in terms of “likes,” comments, and other feedback.
Facebook’s analysis of twenty-five Journalist Pages monitored over a two-week period offers social media insights that are relevant not only for reporters, but also for brands, businesses and individuals hoping to increase engagement with users on the social networking site.
Here are some highlights and tips based on Facebook’s data:
