Posts Tagged ‘Commonwealth Games’

The Story Behind Shera The Mascot

Published by pratyushkp on October 5th, 2010 - in Social, Technology

Idiom design’s responsible for Commonwealth Mascot Shera

As the commonwealth games opens with a roar of pride today, one mustn’t forget our lovable mascot Shera who is roaring loud enough to awaken the sprit of healthy competition among the athletes.

Shera was designed by Bangalore-based Idiom Designs and Solutions who won the mandate for coming up with the look for the Commonwealth Games (CWG). The company was not only responsible for the CWG mascot Shera, they were also entrusted with the responsibility to create the chakra logo, graphics and the overall look of the city, in the competitive as well as the non-competitive venue’s in the state.

According to Sonia Manchanda, Principal Designer, Idiom, who was in-charge of the project, every element they designed had a story or a concept behind it. The idea behind the Logo which looks like petals spiraling upwards, for which the Idiom’s design team has  incorporated the 24 chakras of the National Flag to symbolize movement, self-reliance and the independence of India, was to have something that could prove inspirational, youthful, festive and celebratory while the rising chakras capture the “energy and spirit” of the nation.

The lovable shera was designed to represent energy, speed and courage.

Tags: 2002 Manchester, 2012 Summer Olympics, Andy Parkinson, , , cwg, cwg maskot, Events, india . cwg india, shera, Sport, Use of performance-enhancing drugs in sport

Vodafone Introduces Delhi To E-rick

Published by pratyushkp on August 13th, 2010 - in Social, Technology

The E-rick or Eco Friendly Rickshaw launched by Vodafone aims to promote a green transportation for a cleaner and greener environment in the capital city ahead of the Commonwealth Games.


The Chief Minister Sheila Dikshit today unveiled E-rick, a battery- operated rickshaws, sponsored by telecom major Vodafone Essar in association with Eco-Activate, as part of its eco-friendly initiative and corporate social responsibility (CRS) activity.

Powered by battery the Eco Friendly rickshaw aims to ensure reduction in carbon footprint with zero emissions and help reduce the dependence on conventional fuel. The company will roll out 25 vehicles and will soon increase the number in the capital.

Priced at Rs 1.5 lakh each the E-rick’s main components are a fully recyclable polyethylene cabin, a heavy duty modular steel frame and an advanced, digitally controlled electric propulsion system. Stylishly designed the e-rick boasts of advance technical features.

When asked to comment about the E-rick, Sheila Dikshit said ‘There is a need for collaborative efforts to make Delhi a pollution-free zone. We have always been conscious about environmental issues and hence are supportive of such initiative which would help ensure a healthier and greener city,’

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