Image by cukuskumir via Flickr
You want to meet Justin Bieber? Well, you’re going to have to do some good first. The Canadian pop prince has teamed up with Pencils of Promise to launch Schools 4 All, a project to provide an education to some 75 million children across the world who don’t have access to it.
The site has set up a platform — much like Crowdrise — where anyone can set up a personal fundraising page to build a school in a developing country. Pencils of Promise enlisted the help of StayClassy.org to build a custom platform. Users can customize their pages, add videos, create widgets and share updates through their social networks.
The goal was to reach a younger generation of digitally savvy users without making the process too complex — but having Justin Bieber as a prize doesn’t hurt either. The page that raises the most money will get to choose which school gets a visit from Bieber and Adam Braun, Pencils of Promise’s founder.
Having Bieber on board automatically meant a spike in participation from younger fans, the kind of people that can most relate to education issues. Schools 4 All is an example of kids helping kids and using celebrity in a smart way. Of course, anyone can start a fundraising page — parents, teachers, education enthusiasts, Bieber enthusiasts — but the demographic clearly skews young.
The homepage also does a great of tracking the overall progress of the project, which ends June 30. So far, Schools 4 All has raised more than $145,000, which will pay for about seven new schools to be built. A leaderboard shows which pages have raised the most money. And it isn’t a vicious fight between 13-year-olds — Pencils of Promise is encouraging participation from families, and even entire schools.
Source :- http://mashable.com
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