Google to Revamp YouTube with Original Content Google to Revamp YouTube with Original Content

Published by pratyushkp on April 15th, 2011 - in Social, Technology

Image representing YouTube as depicted in Crun...

Image via CrunchBase

Pumps in $100 million for 20 channels hosting original content

The king of streaming video, YouTube, has made a success story out of hosting user generated content; stealing eyeballs off television networks, thanks to a user base that’s warmed up to the freedom of content that comes directly from the source and without the meddling of any TV network or production houses. According to a Wall Street Journal report, Google wants to bite into the broadcast TV model by hosting around 20 channels showcasing several hours of professionally produced original programming per week. YouTube got a cool $100 million from Google to implement the original programming.

The streaming website will be competing with traditional TV networks with its own model of original content, which is a daunting proposition considering the quality of professionally produced network content. The question is – will the average user, who fires up YouTube expecting memetic videos uploaded by random users, want to see YouTube’s version of network programming?

Source -:

  • YouTube to get more TV-like with channels and $100M worth of original content (
  • YouTube Drops $100 Million to Add Original Content (
  • YouTube Is Sending Copyright Offenders Back to School [VIDEO] (
  • Copyright Outlaws Will Now Get Schooled By YouTube’s Animated Squirrel (
  • Google investing $100 million into original YouTube content (
  • YouTube Ready to Spend $100 Million on Original Content (
  • The LeBrons Becomes A Regular YouTube Series (
  • YouTube scheme to back UK digital talent (
  • “YouTube wants to start professional, original content channels” and related posts (
  • YouTube Users Not Thrilled With New Copyright School (
  • Google creating YouTube ‘channels’, spending $100 million on original content? (
  • YouTube planning premium channels with original programming (

Tags: , , Streaming media, , Television network, , ,

One Response

  1. Elmer Eison says:

    I’d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make habitancy think. Also, thanks for allowing me to comment!


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