YouTube is the video sharing website owned by Google and widely popular for its heavy traffic. However, popular social network Facebook isn’t far behind in terms of generating video traffic. According to a report (PDF) by Brightcove and Tubemoghul, Facebook accounted to 9.6 percent of all the traffic referrals to video destinations and overtook Yahoo in the third quarter of this year. Compared to the second quarter, Facebook has almost doubled its video referral traffic.
Google remains far from being hampered for the video traffic generated though its position has dropped a bit. However, Brightcove chose to exclude YouTube in its consumer data analysis report as mentioned by the company’s Inbound Marketing Content Manager Sara Watson. Still it continues to generate more than 50 percent of overall video traffic referrals.
Coming back to Facebook, we shall continue to see video being added in the news feed stream by the users. This is a big milestone for Facebook, as social network to overtake a portal as big as Yahoo. There’s no dearth of video sites like Vimeo, Dailymotion, MSN Video, and several others but social network as big as Facebook with millions of users logged in does the magic.
Several video campaigns are likely to go viral on Facebook where millions are plugged in at the same time. Since the videos are playable in the same browser tab without moving to a new tab. Slowly, videos would be the next big thing on Facebook’s plans after they’re done with the Lightbox UI for the photos.
Facebook may have taken over Yahoo but Google is way beyond its reach and it will take some effort to get half-way there in the coming quarters.
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