Posts Tagged ‘Los Angeles Times’

For Top News Sites, Facebook Drives More Traffic Than Twitter

Published by pratyushkp on May 10th, 2011 - in Social, Technology
Image representing Facebook as depicted in Cru...

Image via CrunchBase

Facebook is a more valuable source of traffic to top news sites than Twitter, according a Pew Research Center study released Monday.

The study looked at Nielsen data from the 25 news websites with the highest number of unique monthly visitors. About 35% to 40% of traffic to the sites came from links on other sites, as opposed to readers typing in a URL directly or clicking to another page on the same site.

Unsurprisingly, Google dominated this referral traffic. On average, the company’s search and news products accounted for about 30% of all clicks. But Facebook also referred a significant percentage of each site’s audience.

The Huffington Post was boosted the most by Facebook referrals, which accounted for 8% of its unique visitors. The New York Times derived 6% of its traffic from the social network.

“These percentages represent only a fraction of the traffic coming from Google,” says the study. “But they make Facebook an influential and probably growing force. As Nielsen’s numbers show, few domains affect audiences this much.”

For all its success at breaking news, Twitter did not have the same effect. The site with the highest percentage of traffic from Twitter, The Los Angeles Times, could only credit the micro-blogging platform with 3.53% of its traffic. Twitter referred a much smaller percentage of traffic to other sites in the study.

Part of the discrepancy between Facebook and Twitter referrals is their disparate user bases. Facebook has more than 500 million users while Twitter has 200 million accounts — many of them inactive.

But referral clout is not just a question of user numbers. The Drudge Report, a veteran news aggregation site, was the second or third ranked referral site to more than half of the sites studied. For example, the Drudge Report provided more than 30% of traffic to British newspaper The Daily Mail, 19% of traffic to the New York Post, 15% to The Washington Post, and 11% to the Boston Globe.

 Source :- http://mashable.com

  • For Top News Sites, Facebook Drives More Traffic Than Twitter [STATS] (fakeiitian.com)
  • Surprise: The Drudge Report Drives More Top News Traffic than Twitter or Facebook (textually.org)
  • Drudge Report Sends More Traffic Than Facebook or Twitter to Some News Sites (webpronews.com)
  • Facebook having an impact on online news more so than Twitter (theinformativereport.com)
  • Facebook sharing sending readers to big news sites (theglobeandmail.com)
  • STUDY: Facebook Sharing Sending Readers To Big News Sites (huffingtonpost.com)
  • Facebook’s growing influence on the spread of news (reportr.net)
  • Drudge Generates More News Traffic Than Social Media (news.slashdot.org)
  • Facebook, Twitter Influencing The News (lezgetreal.com)
  • How To Solve The Online News Riddle? Turn “Casual Users” Into “Power Users” (fastcompany.com)

Osama bin Laden dead – so watch for the spams and scams

Published by pratyushkp on May 3rd, 2011 - in Social, Technology
A still of 2004 Osama bin Laden video

Image via Wikipedia

Google‘s top-trending Anglophone search term right now is, understandably, “osama bin laden dead”.

Google officially describes its hotness (you couldn’t make this stuff up) as volcanic.

The short version, according to the LA Times, is that bin Laden was tracked to a “comfortable mansion surrounded by a high wall in a small town near Islamabad, Pakistan‘s capital.”

For bin Laden, it seems, the comfort is no more. “On Sunday, a ‘small team’ of Americans raided the compound. After a firefight, [President Obama], they killed Bin Laden.” Apparently, DNA tests have confirmed Bin Laden’s identity.

And there you have it.

Now you know the basics – but watch out for the links you’re likely to come across in email or on social networking sites offering you additional coverage of this newsworthy event.

Many of the links you see will be perfectly legitimate links. But at least some are almost certain to be dodgy links, deliberately distributed to trick you into hostile internet territory.

If in doubt, leave it out!

Sometimes, poisoned content is rather obvious. The links in this spam captured by SophosLabs, for example, give the impression of going to a news site:

The links don’t go anywhere of the sort, of course. Wherever you click, you end up finding out how to replace your tired old windows:

But even well-meant searches using your favourite search engine might end in tears.

What’s commonly called “Black-Hat Search Engine Optimisation” (BH-SEO) means that cybercrooks can often trick the secret search-ranking algorithms of popular search engines by feeding them fake pages to make their rotten content seem legitimate, and to trick you into visiting pages which have your worst interests at heart.

Well-known topics that have been widely written about for years are hard to poison via BH-SEO. The search engines have a good historical sense of which sites are likely to be genuinely relevant if your interest is searches like “Commonwealth of Australia“, “Canadian Pacific Railway” or “Early history of spam”.

But a search term which is incredibly popular but by its very nature brand new – “Japanese tsunami”, “William and Kate engagement”, “Kate Middleton wedding dress” or, of course, “Osama bin Laden dead” – doesn’t give the search engines much historical evidence to go on.

Of course, the search engines want to be known for being highly responsive to new trends – that means more advertising revenue for them, after all – and that means, loosely speaking, that they have to take more of a chance on accuracy.

What can you do to keep safe?

* Don’t blindly trust links you see online, whether in emails, on social networking sites, or from searches. If the URL and the subject matter don’t tie up in some obvious way, give it a miss.

* Use an endpoint security product which offers some sort of web filtering so you get early warning of poisoned content. (Sophos Endpoint Security and Control and the Sophos Web Appliance are two examples.)

* If you go to a site expecting to see information on a specific topic but get redirected somewhere unexpected – to a “click here for a free security scan” page, for instance, or to a survey site, or to a “download this codec program to view the video” dialog – then get out of there at once. Don’t click further. You’re being scammed.

Source :- http://nakedsecurity.sophos.com

  • Osama bin Laden dead – so watch for the spams and scams (nakedsecurity.sophos.com)
  • Osama bin Laden scams on Facebook (securitybloggersnetwork.com)
  • Osama Bin Laden’s Death Targeted by Malware Creators [ALERT] (mashable.com)
  • The Death Of Osama Bin Laden (injesus.wordpress.com)
  • (Video) Corbett: ‘Osama Bin Laden a CIA asset’ (politicore.wordpress.com)
  • Osama bin Laden Has Been Killed; President Obama Announces Osama bin Laden has be Killed (sugarslam.com)
  • Osama Bin Laden Dead – Top Search On Google (seroundtable.com)
  • Scammers Use Osama Bin Laden’s Death To Spread Malware On Facebook, Google (huffingtonpost.com)
  • Why that photo of a dead Osama bin Laden is a photoshopped fake (promoteliberty.wordpress.com)
  • Scam warning: Shocking NEW VIDEO of Osama Bin Ladens DEATH!! (zdnet.com)
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