Posts Tagged ‘CityVille’

Zynga And DreamWorks Partner For Kung Fu Panda 2 Marketing Deal In CityVille

Published by pratyushkp on May 23rd, 2011 - in Social, Technology

Image via CrunchBase

Zynga is racking up the Hollywood and entertainment partnerships. After launching a marketing deal with Lady Gaga for FarmVille, the social gaming giant is rolling out another deal, this time with DreamWorks Animation for the promotion of the studio’s new movie Kung Fu Panda 2. Zynga says this is the first-ever in-game integration within CityVille, the company’s most popular game by monthly active users on Facebook.

CityVille, which has more than 88 million monthly players, will allow users to place a Kung Fu Panda 2 themed drive-in movie theater in their city. Players who place the theater will also receive collection items, members of Kung Fu Panda’s Furious Five: Tigress, Crane, Mantis, Viper and Monkey. When all five items are collected, an exclusive Po the Panda statue will be unlocked and available to players as a reward for completing the Kung Fu Panda 2 quest. The integration runs until May 31.

Why CityVille? Zynga’s Global Director of Brand Advertising Manny Anekal says that nearly a third of all Kung Fu Panda fans on Facebook have also played CityVille. For DreamWorks, the studio can reach 88 million users, who are engaged with the Kung Fu Panda brand, with the promotion.

This isn’t the first partnership with DreamWorks; Zynga and the studio previously launched a “Mega-Farm” promotion on FarmVille with animated movie Megamind. But Zynga says this is the first in-game marketing deal for CityVille. And this follows the recent appointment of DreamWorks Animation chief Jeffrey Katzenberg to Zynga’s board of directors.

As TechCrunch wrote in the past, adding Katzenberg to the gaming company’s board represented a broader, multi-channel entertainment strategy for Zynga. I’m sure we’ll see a number of similar deals being struck with both DreamWorks and other movie studios for branded promotions in Zynga’s games.

Source :-

  • Zynga And DreamWorks Partner For Kung Fu Panda 2 Marketing Deal In CityVille (
  • Now Playing in CityVille: Kung Fu Panda 2 [Po, Folks] (
  • Cityville Drive-In Movie Theater ,sneak peek ,upcoming Kung Fu Panda 2 Teaser Trailer (
  • Angelina Jolie at Kung Fu Panda Premiere in Michael Kors (
  • Boris Loukanov: Jack Black YouTube Epicness! The Next YouTube Takeover – Kung Fu Panda 2 (
  • Kung Fu Panda Brilliantly Destroys YouTube (
  • Cityville Drive-In Movie Theater ,sneak peek ,upcoming Kung Fu Panda 2 (
  • Maddox, Pax, Zahara, and Shiloh Make an Appearance at the Kung Fu Panda 2 Premiere With Brad and Angelina! (
  • Social Gaming Roundup: Lawsuits, Promotions, Funding and More (
  • Zynga And DreamWorks Partner For Kung Fu Panda 2 Marketing Deal In CityVille (

Lady Gaga Donates $750K To Zynga’s Japan Earthquake Relief Campaign

Published by pratyushkp on April 14th, 2011 - in Social, Technology
Image representing Zynga as depicted in CrunchBase

Image via CrunchBase

As we wrote a few weeks ago, Zynga launched a campaign with Save The Children to raise money via in-game donations in Zynga games like FrontierVille, FarmVille and CityVille for the relief efforts in Japan following the massive earthquake and tsunami a few weeks ago. Today, the social gaming giant is announcing that Lady Gaga has donated $750,000, through the sales of her Japan Prayer Bracelets, to Zynga’s fundraising initiative. She is also donating another $750,000 to the American Red Cross to support relief efforts in Japan.

And in the past two weeks, Zynga players alone have raised more than $2.5 million for Save the Children’s Japan Earthquake Tsunami Children in Emergency Fund and other causes. In a release issued by the pop singer and Zynga, Gaga said “I’m inspired that my little monsters banded together to help those affected by the terrible tragedy…What Zynga’s players have done for the cause is equally inspiring, and I’m thrilled to partner with them to raise money that will go to Save the Children and the American Red Cross.”

Through Zynga games including Café World, CityVille, FrontierVille, FarmVille, Words With Friends, Vampire Wars, YoVille and Zynga Poker, more than 250 million players had the opportunity to donate 100 percent of the purchase price of newly created virtual items to the fundraising efforts. Via Credits, Facebook donated money generated through the purchases to support the initiative.

The Japan fundraising initiative isn’t the first charitable campaign for Zynga. Since October 2009, hundreds of thousands of players have raised more than $10 million dollars for international nonprofits through And Zynga was able to raise millions for the relief efforts in Haiti last year.

Lady Gaga recently sat down with Google’s Marissa Mayer for a candid talk about tech, music and YouTube.

Source -: Lady Gaga Donates $750K To Zynga’s Japan Earthquake Relief Campaign (

  • Zynga Becomes More Addictive With “RewardVille”. (
  • Lady Gaga Donates $750K To Zynga’s Japan Earthquake Relief Campaign (
  • Lady Gaga Donates $1.5 Million to Zynga’s Fundraising Campaign For Japan (
  • Lady Gaga Partners with Zynga to Save The Children in Japan (
  • You: Online social game star Zynga adds new lure (
  • Zynga, Ngmoco donating to Japan through iOS games (
  • Zynga Enables Donations To Tsunami Relief Through In-Game Purchases (via TechCrunch) (
  • Official CityVille Game Bar launches, promises energy bonus every 8 hours (
  • Lady Gaga donates $1.5 million to Zynga’s Japan disaster relief fundraiser (
  • FarmVille Crops for a Cause (

Facebook’s Popularity Skyrocketing With “CityVille”

Published by pratyushkp on December 31st, 2010 - in Social, Technology

Facebook has long been on limelight. One of the reasons for this is the interesting games available. Facebook’s game developers seem to know the pulse of the users very well. According to recent survey, the latest game “Cityville” has become most popular/famous application on Facebook in less than a month, exceeding Zynga’s previous hit “Farmville in all areas. The core game dynamic of CityVille is click-to-do. Click to build, click to collect, click to plant, click to harvest, click to deliver supplies. It’s reminiscent of the PC game Black and White in that although you are ostensibly the manager of the city, you actually do a lot of manual labour. This new game is popular with 16.8 million daily active users and is adding thousands of new users everyday to facebook.

Before we were figuring out how to make social games, now we are mastering the art of making social games,” said Mark Skaggs, said the vice president of product development at Zynga which is the social games company behind Facebook games. He also added,” The next generation of FaceBook games will have deeper gameplay, more polish, and be much more and better social experiences.”

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