Posts Tagged ‘Online Communities’

Formspring Helps You Get To Know Your Friends–The Old Fashioned Way

Published by pratyushkp on July 15th, 2011 - in Social, Technology

Image via CrunchBase

This post is part of a new series from HuffPostTech, Socialized, that will profile a different social startup–from apps to services to websites–every day. Want to be featured on the site? Email us about your startup, which should have a social media component and be less than two years old, at [email protected]

Do you ever feel like you don’t know the “friends” you’ve amassed through your various social networking accounts? Wish there were an easier way to get to know them all? There’s a simple solution: just ask.

What it is: Part social network, part question-and-answer service, Formspring is designed to bring web-savvy people closer together by providing a platform that allows for more intimate interactions than you might find in blog comments or Facebook wall posts.

When you go out for a cup of coffee with a new friend, you might ask questions about where she grew up or what her favorite season is, questions that will grant some insight into her personality. Though they seem to flow naturally in the real world, such questions can be hard to formulate online, according to Formspring CEO Ade Olonoh.

“We all want to share things about ourselves with people,” Olonoh told The Huffington Post, “but sometimes it’s hard to come up with something to say when you’re looking at an empty box.”

Formspring aims to transform that “empty box,” found on any blog or Facebook wall, by encouraging users to ask “What do I want to know?” rather than “What do I want to say?”

How it works: Users can link a Formspring account with blogging accounts like Tumblr, WordPress, and Blogger, as well as social network accounts like Facebook, Twitter and Myspace.

Connecting via Facebook, for example, will kick-start your Formspring experience by letting you automatically follow Facebook friends who already have Formspring profiles. You can also invite Facebook friends to join you on Formspring.

Questions are directed to a user’s private inbox, where the user can pick and choose which questions to answer. Users can ask questions anonymously if they like, but Olonoh said that a username is stamped onto 80 percent of all Formspring questions.

When a user responds to a message from his inbox, both the question and answer appear on his public wall, where posts appear in a Twitter-like stream. Other users can visit his wall and read his responses to learn more about him.

A user’s profile displays basic information (name, location, website) that might prompt queries from a visitor. Questions can be personal (“What was your first job?”) or just for fun (“Jello or pudding?”)–whatever engages users.

The site also boasts simple privacy settings and easy access to “safe posting” guidelines.

Why you’d use it: According to Olonoh, Formspring exists as a service apart from question-and-answer sites, such as Quora, where users tend to seek factual answers from practical questions. Instead, Formspring is more of a socialization network, where users come to get better acquainted.

“We don’t really see ourselves in the Q&A space,” Olonoh said. “Quora users, for example, are trying to get to the right answer. But Formspring is more personal. It’s among friends.”

Formspring’s verified celebrity clientele, including comedienne Margaret Cho and singer Enrique Iglesias, have found the service to be an effective forum to connect with fans.

How to get it: Signing up for a Formspring account is as easy as visiting Formspring.me and creating a username and password. The site then asks if you’d like to connect your new account with any existing blog or social networking accounts. From there, you can start asking and answering questions.

Currently, the service is available only on the web. Though several third-party apps have made a stripped-down version available to mobile customers, Formspring hopes to launch a more robust app of its own later this year.

Source :- http://www.huffingtonpost.com

  • For Formspring, curiosity makes for a killer app (gigaom.com)
  • Formspring’s Marketing Moment Comes With Its First Promoted Question Of The Day (techcrunch.com)
  • Warning as America’s online game of ‘truth or dare’ comes to Britain (independent.co.uk)
  • Celeb Q&A: Formspring Adds Special Features for the Famous (mashable.com)
  • 10 GenY Video Marketing Tips: How to Engage Teens With Online Video (reelseo.com)
  • Why Formspring.me is Damaging to Our LGBT Youth and How it Became the Perfect Platform for Cyber-Bullying (bilerico.com)
  • Ask Me! (onehauteblog.wordpress.com)
Tags: Ade Olonoh, Enrique Iglesias, , Formspring, Margaret Cho, , , ,

Facebook: What Gets People To Engage Journalists Online

Published by pratyushkp on July 14th, 2011 - in Social, Technology

Image via CrunchBase

Facebook has released data that addresses a question that has recently taken on fresh importance for journalists: How do you get “liked” on Facebook?

As part of a broader initiative aimed at encouraging reporters to use its service, Facebook has produced a report outlining what reporters can do to increase engagement on Facebook, measured in terms of “likes,” comments, and other feedback.

Facebook’s analysis of twenty-five Journalist Pages monitored over a two-week period offers social media insights that are relevant not only for reporters, but also for brands, businesses and individuals hoping to increase engagement with users on the social networking site.

Here are some highlights and tips based on Facebook’s data:

Include a question, call to action and/or some personality in posts: According to Facebook, just 10 percent of the posts they monitored contained a question, but those that did earned twice as many comments than the average post and 64 percent more engagement. Adding what Facebook calls a “call to read or take a closer look” garnered 37 percent more feedback, while including personal or behind-the-scenes details increased feedback by 25 percent. A Buddy Media study focusing on Facebook engagement found similar results: ending a post with a question corresponded to 15% more engagement, measured in terms of metrics such as “likes” and comments.

Add an image: The number of “likes” received by posts that included photos were 50 percent higher than posts without images. Attaching a thumbnail image with links posted to these Pages corresponded to a 50 percent increase in comments and 65 percent increase in “likes.”

Post later in the week and post content in the mornings, at the end of the workday, or late at night: Facebook’s study, like a several before it, found that user engagement was highest toward the end of the work week, with posts shared on Thursday, Friday, Saturday and Sunday garnering the greatest feedback. Facebook writes that items shared on Sunday received “the highest amount of feedback at 25 percent more likes and 8 percent more comments above average,” while “referral clicks were above average Wednesday, Thursday and Saturday — with links getting 85% more clicks on Saturday and 37% more on Wednesday than an average post.”

Likewise, Buddy Media’s report also concluded that engagement with brands’ Facebook pages was lower Monday through Wednesday, and higher on Thursday on Friday. However, their data suggested that engagement actually dipped on Saturdays.

Facebook also determined its users to be most active in the morning, during the final hours of the workday, and late at night, conclusions that corroborate other studies on Facebook usage. Buddy Media found that Facebook engagement peaked during off-hours as opposed to during the workday, yet a 2010 Vitrue study found users were most active around 11AM, 3PM and 8PM ET.

Post stories about “education, politics and behind-the-scenes insights and analysis:” According to Facebook these topics generate the most engagement from users: “Education posts got 2X more likes, politics received both 1.7X more likes and 1.6X more comments, and a journalist sharing their thoughts had 1.4X more likes,” Facebook wrote. Other research has suggested Facebook users’ interests aren’t quite so high brow: as the Wall Street Journal reported in 2010, a study by Dan Zarrella of HubSpot found that posts with sexual references in their titles were “nearly 90% more likely to be shared than average.”

Check out Facebook’s blog post to learn even more about its findings, or see its Facebook and Journalists Page for additional tips on how journalists can use the social network. Learn more about Buddy Media’s study about engagement with brands here.

Source :- http://www.huffingtonpost.com

  • Facebook’s Study of Journalist Page Engagement Reveals Page Post Best Practices (insidefacebook.com)
  • How people are engaging journalists on Facebook (lostremote.com)
  • 10 Best Practices for Bands on Facebook (mashable.com)
  • Best practices for engaging users on Facebook (cyberjournalist.net)
  • Publicis Groupe Offering To Buy Social Media Marketer Big Fuel (paidcontent.org)
  • Facebook Fan Page Best Practices with Mari Smith [@InboundNow #18] (hubspot.com)
  • 5 Ways To Improve Your Facebook Page Engagement with Fans (jeffbullas.com)
Tags: Buddy Media, Dan Zarrella, Engagement, , Feedback, HubSpot, Journalist, , , ,

This g1rl must be Out of her Mind – Facebook scam spreading quickly

Published by pratyushkp on July 14th, 2011 - in Social, Technology

In a continuance of a trend we have been seeing the last few weeks, a new Facebook scam using a sexually suggestive thumbnail is spreading like wildfire.

The scam is currently spreading on people’s walls using the title “This g1rl must be Out of her Mind but also a Genious for making This v1deo! – After they took her life away she decided to do genious revenge!” and “This woman must be really nuts but also a Genious for making This video! – They decided to ruin her life but she decided to hit them back!”

Since Facebook implemented their partnership with Web of Trust back in March, it appears the con artists are changing their URLs more frequently to prevent WoT from detecting the threat and warning users.

In the past 90 minutes, I have seen this scam use youpube-dot-info, youmube-dot-info and www.grimvh-dot-info. These URLs will likely be dormant by the time you read this and replaced with another set pointing at identical scams.

If you click on the post you are presented with the “Verify you are human” or “Are you older than 13 years of age? Click ‘Jaa’ button 2x to confirm and play video” popup screens. This leads you to a Facebook share dialog in Finnish where clicking “Jaa” means Share.

If you click Jaa twice you are ultimately led to a survey where the fraudsters earn a commission for every user who succumbs to the temptation of seeing the sexy video.

Source :- http://nakedsecurity.sophos.com

Facebook scammers spread app pretending to be ‘Video Calling’

Published by pratyushkp on July 9th, 2011 - in Social, Technology

As Paul Ducklin predicted only a few days ago, scams related to Facebook‘s launch of a video chat service powered by Skype are surfacing.

This particular scam doesn’t use the actual Facebook video service as Paul has predicted they will do, but it certainly is trying to ride the media coattails and attention Facebook’s announcement generated this week.

What is clever about this one is that if it were true that Facebook Video Chat was an application, you might be more easily convinced to approve the application to have more liberal permissions.

This version asks for your personal information, the ability to post messages to your wall, read your posts(?) and to do all of this any time it likes…

Strange, if it were a video calling app it would presumably only need to access my data when I am using it, right?

Fortunately, aside from being a better social engineering trick than many Facebook scams, this one simply spams your friends and leads you to the ubiquitous surveys to fill out and generate referral fees for the criminals.

If you see a wall post referencing “Enable video calls.”, don’t click it! Send your friend a message that they have been tricked.

I am sure this won’t be the last scam targeting folks who wish to use Facebook’s new service. Never download executables or other content proclaiming to enable the service.

Source :- http://nakedsecurity.sophos.com

  • New Facebook scam takes advantage of video calling (news.cnet.com)
  • New Facebook scam takes advantage of video calling (news.cnet.com)
  • Scammers Take Advantage of Facebook Video Calling Service (techie-buzz.com)
  • New Facebook scam takes advantage of video calling (zdnet.com)
  • Facebook launches Skype video calling (nextbigfuture.com)
  • How to make a Skype video call on Facebook (vodafone.com.au)
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