Posts Tagged ‘Advertising’

Google’s Drug Problem: Ads Continued in Spite of Warnings

Published by pratyushkp on May 21st, 2011 - in Social, Technology

Image via CrunchBase

Google may have continued to serve ads for illegal drug companies even after being warned by several groups that the ads and the online pharmacies they promoted violated the law.

If the company did knowingly allow illegally operating companies to use its advertising platform, it could have to pay the Department of Justice up to $500 million, one of the largest sums ever paid to the government in a corporate dispute.

In the DOJ’s investigation, officials are trying to determine whether Google worked with advertisers who were promoting illegal activities, such as selling controlled pharmaceuticals to U.S. citizens from pharmacies operating in Canada and other countries.

Now, according to evidence that has been reviewed by the Wall Street Journal, “state regulators and industry watchdogs” may have repeatedly alerted Google to the illegal activity. These warnings had been coming to Google since at least 2003 and intensified in 2008, when ads from illegal online pharmacies appeared in Google ads even after the company started using a third-party verification system.

Just a few months ago, Google announced it was suing online pharmacy advertisers for breaking the search engine’s terms of service and violating U.S. federal laws by using the Google ad network to sell prescription medication without a prescription. However, given the timing, this announcement may have simply been a face-saving reaction to DOJ probes.

We’ll continue to follow this case. Do you think Google was innocent in these matters, the victim of illegal advertisers who were intent on gaming the system? Or could the web giant have been complicit, collecting fees and turning a blind eye to its advertisers’ activities?

Source :-

  • Google’s Drug Problem: Ads Continued in Spite of Warnings [REPORT] (
  • Google’s Drug Problem: Ads Continued in Spite of Warnings [REPORT] (
  • Google was ‘warned repeatedly’ about rogue drug ads (
  • Report: Google warned repeatedly about online drug ads (
  • Google praised by White House, investigated by DOJ (
  • Google praised by White House, investigated by DOJ (
  • Is Google profiting from illegal ads? (
  • REPORT: Google Was Warned About Illegal Drug Ads In 2003 (
  • Google ‘close to $500m settlement’ over illegal drug ads (
  • Google’s $500M DOJ fine all about illegal online drug ads (

Facebook Takes 31.2% of the U.S. Ad Display Market

Published by pratyushkp on May 5th, 2011 - in Social, Technology
Quel ricco sfondato di Mark Zuckerberg, founde...

Image via Wikipedia

Facebook now claims nearly a third of all U.S. display advertising impressions with 346.4 billion in the first quarter, more than double what it garnered in the comparable quarter in 2010, according to a new report.

The research, by comScore, estimates that Facebook now has 31.2% of U.S. advertising display impressions, up from 25.9% in the fourth quarter of 2010 and 15.6% in Q1 2010. At the current pace, Facebook will easily surpass 1 trillion impressions for the year.

The total number of U.S. impressions was 1.1 trillion for the first quarter. Facebook’s closest competitor is Yahoo’s network of sites, which claimed 10.1% of the market. Google, which is still relatively new to the display business, had 2.5%. The chart below shows Facebook’s rise since January 2010.

The latest numbers are proof, if anyone needed it, that Facebook’s advertising business is off to a running start in 2011. Facebook’s dominance in the market has prompted it to raise its ad unit prices by 40% according to one report while another speculated that the company’s IPO could be in the $100 billion range next year. Facebook’s business is growing faster than previously thought.

This recent report also notes that AT&T was once again the biggest display advertiser on the web with 19.4 billion impressions or 1.8% of the total market. Number two was Experian with 16.6 billion and 1.1%.

Image courtesy of Flickr, denneyterrio

Source : –

  • Facebook Takes 31.2% of the U.S. Ad Display Market [REPORT] (
  • Facebook Gets Largest Share Of U.S. Online Display Ads (
  • 1.1 Trillion Display Ads Delivered in Q1 2011 (
  • Facebook Serves 31% Of All Display Ads In Q1 2011 (
  • Facebook Delivers Three Times As Many Display Ads As Its Nearest Competitor (
  • One Third of U.S. Online Ads Now Served By Facebook (
  • Facebook ranked top display ad publisher in Q1 2011 (
  • Facebook Triumphs In Display Ad Arena (
  • comScore: Facebook Now Serves One Third Of Online Ads In U.S. (
  • comScore: Facebook Now Serves One Third Of Online Ads In U.S. (via TechCrunch) (
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