Posts Tagged ‘facebook’

Google Social Search link moves forward

Published by pratyushkp on May 24th, 2011 - in Social, Technology

Social Search a feature provided by Google combines regular search results with publicly available data of friends- friends would generally mean Google contacts, Google talk and other networks from Google account.        

This feature was recently subjected to lot of controversy when Facebook a stiff competitor used a PR firm to release negative stories about Social Search to the press. Facebook claims that Google has been using Facebook data to run its service without Facebook’s permission.

Google has chosen to remain quiet on this issue and has mentioned only about Twitter in its blog post. Social Search shall be available in 19 more languages from next week, with more languages on the way. Google may probably not be allowed to enter facebook users communication as Facebook’s internal search engine Bing , from Microsoft, is the rival to Google search engine.

While the web is growing fast as a tool to search information about anything, Google will definitely grab its share from other companies. As Google is the search engine powerhouse and as people trust Google’s results this is definitely a smart move from Google’s perspective.

Source :- http://www.clickindia.com

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Twitter Will Now Send You An Email If A Follower Retweets Or Favorites Your Tweets

Published by pratyushkp on May 24th, 2011 - in Social, Technology

Twitter just sent out a Tweet notifying users that starting today, the startup is “rolling out an email notification that lets you know if someone you follow retweets or favorites one of your Tweets.”

Users currently receive email notifications when they receive a new followers and when they are sent direct messages. Emails notifying you of retweets and favorites, while convenient, seems like it could cause an email overload for some power users.

Of course, it is an interesting feature considering that Twitter is looking to make its platform more powerful for users, as it faces competition from other clients. What do you think—will retweet notifications be useful or will you find it to be spammy?

Source :- http://techcrunch.com/

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Facebook Adopts Microsoft PhotoDNA To Remove Child Pornography

Published by pratyushkp on May 23rd, 2011 - in Social, Technology

Image via CrunchBase

Facebook has partnered with Microsoft to fight child pornography online.

The social network will implement Microsoft’s PhotoDNA technology, designed to identify and remove images that exploit or endanger children.

Developed for the National Center for Missing & Exploited Children, PhotoDNA creates a “blueprint” of an inappropriate or offensive image and can search through billions of other images to locate photos with similarly inappropriate features.

Microsoft currently uses PhotoDNA in Bing, Skydrive and Hotmail.

Bill Harmon, associate general counsel at the Microsoft Digital Crimes Unit, announced the partnership in a blog post. Writes Harmon,

Facebook’s bold step forward to become the first online service provider to join Microsoft in partnership with NCMEC on the PhotoDNA program sends a strong message: We will not tolerate the use of our services to victimize children in this way when we have the technology to do something about it. We hope that Facebook’s adoption of PhotoDNA serves as a springboard for other online service providers to take advantage of the opportunity available through NCMEC’s PhotoDNA program and, in fact, we know that others are exploring the possibility right now.

Facebook and Microsoft will hold a public event on Friday May 20 at 3 p.m. to discuss this effort. You can tune in via Facebook’s DC Live: Protecting Kids Online page.

Source :- http://www.huffingtonpost.com

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Zynga And DreamWorks Partner For Kung Fu Panda 2 Marketing Deal In CityVille

Published by pratyushkp on May 23rd, 2011 - in Social, Technology

Image via CrunchBase

Zynga is racking up the Hollywood and entertainment partnerships. After launching a marketing deal with Lady Gaga for FarmVille, the social gaming giant is rolling out another deal, this time with DreamWorks Animation for the promotion of the studio’s new movie Kung Fu Panda 2. Zynga says this is the first-ever in-game integration within CityVille, the company’s most popular game by monthly active users on Facebook.

CityVille, which has more than 88 million monthly players, will allow users to place a Kung Fu Panda 2 themed drive-in movie theater in their city. Players who place the theater will also receive collection items, members of Kung Fu Panda’s Furious Five: Tigress, Crane, Mantis, Viper and Monkey. When all five items are collected, an exclusive Po the Panda statue will be unlocked and available to players as a reward for completing the Kung Fu Panda 2 quest. The integration runs until May 31.

Why CityVille? Zynga’s Global Director of Brand Advertising Manny Anekal says that nearly a third of all Kung Fu Panda fans on Facebook have also played CityVille. For DreamWorks, the studio can reach 88 million users, who are engaged with the Kung Fu Panda brand, with the promotion.

This isn’t the first partnership with DreamWorks; Zynga and the studio previously launched a “Mega-Farm” promotion on FarmVille with animated movie Megamind. But Zynga says this is the first in-game marketing deal for CityVille. And this follows the recent appointment of DreamWorks Animation chief Jeffrey Katzenberg to Zynga’s board of directors.

As TechCrunch wrote in the past, adding Katzenberg to the gaming company’s board represented a broader, multi-channel entertainment strategy for Zynga. I’m sure we’ll see a number of similar deals being struck with both DreamWorks and other movie studios for branded promotions in Zynga’s games.

Source :- http://techcrunch.com

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College Guys Who Reference Alcohol On Facebook Have More Friends

Published by pratyushkp on May 23rd, 2011 - in Social, Technology

Image via CrunchBase

Undergraduate men who often mention or post photos of alcohol have more Facebook friends than those who don’t, according to a study that will soon be published in the American Journal of Men’s Health.

The study combed through the public profiles of 225 male undergraduate students at one university for references to alcohol, including photos that contained an alcoholic drink — not just a cup — and specific textual references. It found that 85.53% of the profiles contained at least one reference to alcohol. On average, they contained 8.5.

Men older than 21 made about 4.5 times as many references to alcohol on their profiles than younger men did. And the number of references a man posted significantly correlated with the number of Facebook friends.

How students reference drinking on Facebook is of interest to those who want to prevent collegiate alcohol abuse. The study cites research published in 2002 that shows the strongest influence of alcohol consumption rates among college students is perceived peer use (which often exceeds actual peer use). Another suggests that media may exceed traditional peer influences for forming peer social norms.

“Our hypothesis is that because alcohol in college students is a predictor of social acceptance, there could be a similar correlation in the social networking world with alcohol references…[posting alcoholic references] might be a mechanism for peer acceptance,” says Katie Egan, who led the research as an undergraduate at the University of Wisconsin in 2009.

Source :- http://mashable.com

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