Facebook joins hands with Bing to make search results sound more personal.
Microsoft has joined hands with Facebook to provide users a personal touch while they access their search results on Microsoft’s search engine Bing. As part of the four-year alliance between the two companies, Bing search engine will show users which sites and products their Facebook friends like.
To be optional, the new feature dubbed “Liked Results” will allow users to go through information that has already been liked by their friends who have previously gone through the information. Thus now the things you search will come with a personal recommendation form your Facebook friends. In addition to this, the new feature will also help users search for friends on Facebook.
The new feature though is only rolled out to users in the United States.
- ‘Traditional Search Is Failing’ – Bing Director Stefan Weitz (blogoholic.in)