Amazon keeps investing in E-Commerce, this time in Turkey
The company was founded in 2006, and differently from most generic e-commerce and classified ads (e.g. like India’s Sahipasand) the site has decided to focus entirely on gift items such asgourmet products, jewelry and toys, providing as same-day delivery as a special service. In other words, their goal has been to become the go-to online gift shop for the Turkish population.
Headquartered in Istanbul, CicekSepeti currently employs 160 people.
The exact amount of the investment from Amazon, which joins Himmingbird Ventures in the founders’ team, is unknown.
Turkey seems to be a hot market for investors this year, after Tiger Global and KPC & Byers invested heavily in Trendyol and Quants Financial Services (a Swedish fund) entered in Grupfoni. Looking at this list, it seems also onlien shopping is getting hot again: maybe the Internet won’t be seen as a place for loans and real estate business only any more?
- Amazon Invests In Turkish E-Commerce Startup Ciceksepeti (techcrunch.com)
- Why Turkey is the next raging e-commerce hotspot (venturebeat.com)