From the Dollar Shave Club to the taxidermy mastery of Chuck Testa, YouTube has shown itself to be an indispensable tool for businesses with creative campaigns to market themselves. Yet, until now, YouTube lacked the insightful and statistics-heavy tools that many brands use on sites like Facebook for evaluating their advertising campaigns. In a blog post on the YouTube
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Google is adding 600 movies from Metro-Goldwyn-Mayer to the titles it has available for rent on YouTube and also Google Play, its digital content store for Android-powered mobile devices. MGM, whose film library includes classics like “Rocky” and “Rain Man,” joins five other major studios offering movies for rent through Google: Viacom Inc.’s Paramount, Comcast
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Just several weeks after Google’s controversial privacy policy changes went into effect on March 1, the company has announced the arrival of a new feature called Account Activity. According to a March 28 blog post by product manager Andreas Tuerk, this new offering will send you a monthly password-protected report laying out information such as log-in, email, and web search activity
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Once upon a time, back in November of last year, the New York Times reported that the Walt Disney Company and Google’s YouTube had struck a deal: the pair would spend $10 million to $15 million to create an original video series that would be featured on Disney’s YouTube channel. An awesome added bonus: Disney would feature full-length episodes from some of its
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On Monday, Nielsen released the results of a study on the most popular smartphone apps in the Android market.The rankings were based on how many people had used the app during the previous 30 days. The data was collected through proprietary device meters that had already been installed on the participants’ phones as part of an ongoing smartphone
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Now, companies large and small — from Coca-Cola and The New York Times to your local bike shop or animal shelter — can set up their own Google+ profiles and connect with other users. Already, some pages have attracted thousands of followers. (Mashable’s Google+ page, for example, currently boasts just under 30,000.) Google’s social network
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