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Post from Mashable authered by Anne Driscoll.
Anne Driscoll is the vice president of business operations at Ning, where she is responsible for marketing, communications, creative services and human resources. Prior to joining Ning, Anne led communications and brand initiatives at Google.
“Social action” comes easy to those who understand the value of service, helping others and devoting themselves to making the world a better place despite challenges. The trick is turning that personal motivation into a widespread and impactful movement. Grassroots communities are a way to get actionable success even with limited budgets and resources.
One such organization, Amplifying Education, is an initiative focused on creating a safe space for students to collaborate and share, inspire others to act, build connections around a cause and start conversations to drive momentum. In just three months, the organization called on a grassroots community to collect 6,238 books for New Orleans schools and help raise more than $250,000 for education programs including Teach For America and City Year Denver.
It’s further proof that you don’t have to be a millionaire to have an impact. It’s easier than ever to take an idea and ignite a movement. Thousands and thousands of people are leveraging the power of community through social websites to create grassroots support. Here are five tips for sparking your own grassroots movement online.