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LinkedIn Users: You’ve Got Klout

Image representing Klout as depicted in CrunchBase

Image via CrunchBase

Klout, the startup that measures the influence of social media users, is now factoring LinkedIn connections and activities into its overall scoring system.

Klout can now assess your ability to drive action on LinkedIn, as well as appraise who you’re influencing on the service and exactly how you’re influencing them.

Once you add LinkedIn from your Klout dashboard, your LinkedIn connections and activities are pooled with your Twitter and/or Facebook actions, and incorporated in your Klout score and score analysis.

“LinkedIn has been one of our biggest requests from users,” Klout CEO and co-founder Joe Fernandez says. “It’s clear that people put a huge value on their business connections and we are thrilled to be able to include activities and connections from LinkedIn in calculating the Klout score.”

And why might your Klout score matter? For starters, experimental brands and businesses are testing out programs that provide special perks to social network users with high Klout scores. Klout is also now working to identify topic experts. Plus, your Klout score can travel with you across the web — Twitter clients such as Seesmic show Klout scores attached to tweets — and affect how your status updates are perceived.

Source :- http://mashable.com

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Facebook Launches Non-Profit Resource Center

Facebook is launching a resource center to help non-profits use the social network. The site will include educational materials, tutorials and a downloadable non-profit guide geared toward raising awareness and funds for causes specifically through the social network.

A “Get Started” section offers quick tips on how to create a Facebook Page and explains how to set up events and use discussion boards to connect with an audience. The Guide has more general advice like “Be Personal and Educational” or “Use Tools to Increase Relevance” along with mini-spotlights on Facebook features such as targeted ads and Like boxes.

facebook guide image

The Resource Center will also include a spotlight section for successful non-profits and a success stories app where Facebook will showcase best practices and try to build a community around shared stories and advice. The main news feed features regular non-profit news and announcements, and the Resource Center has already tapped companies like (RED), UNICEF-USA and Water.org to share their success stories and experience with the community.

facebook wall image

The resource center is clearly meant to provide non-profits tools, but it’s also a sign that Facebook is taking social good seriously. Facebook has been a home to online philanthropy for some time, but it is not the only game in town. It would be nice to see Facebook expand its resource center the same way that Google did with its non-profit page. It’s important from a business perspective to establish Facebook as a hub for non-profits online, but ultimately the cause — and social good — should come first.

The page has already raked in more than 410,000 Likes and only seems to be growing. Has social good hit the mainstream? Should more companies create resource centers? Let us know in the comments.

Source :- http://mashable.com

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Social Media Distractions Are Costing Businesses Major Money

AIM and Google Talk turn on federated instant ...

How many times each day are you distracted by social media, email or instant messages?

According to a recent survey from social email software provider harmon.ie, you and other employees are blowing $10,375 in productivity each year, and all because we don’t disconnect from an online chat quickly enough, or we get sidetracked by a bulging email inbox, or we fall into a Facebook hole of photos, updates and messages.

In a survey of more than 500 employees in U.S. businesses of all sizes, harmon.ie found that at companies with more than 1,000 employees, these kinds of digital distractions can waste more than $10 million each year.

And in this social media-obsessed age, typical water cooler banter and pointless meetings are no longer the greatest time-wasters at work. Almost 60% of workplace distractions involve social networks, text messaging, IMs or email. In fact, navigating between multiple tabs and windows to keep an eye on a wide variety of apps is a huge distraction in itself.

In the end, almost half of the employees in this study said they worked just 15 minutes or less without getting interrupted or distracted. More than half said they wasted at least one hour every day day due to distraction.

Yaacov Cohen is a co-founder and the CEO of harmon.ie. In an email, he wrote that the survey results were particularly ironic.

Information technology that was designed at least in part to save time is actually doing precisely the opposite. The very tools we rely on to do our jobs are also interfering with that mission. We’re clearly seeing what psychologists call ‘online compulsive disorder’ spill over from our personal lives to the work environment.”

Here are the greatest digital distractions noted in the survey:

  • Email processing: 23%
  • Switching windows to complete tasks: 10%
  • Personal online activities such as Facebook: 9%
  • Instant messaging: 6%
  • Texting: 5%
  • Web search: 3%

While these distractions are money-wasters for companies, they also negatively effect individuals’ ability to creatively solve problems, think deeply about work-related issues, efficiently process information and meet deadlines.

Does digital distraction have an impact on how you work? In the comments let us know how Facebook, IMs and email hamper or help you in the office — and what steps you might have taken to minimize distractions.

Source :- http://mashable.com

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47% of Facebook Users Have Profanity on Their Walls

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Facebook’s valuation isn’t the only thing that’s obscene about the social network: A survey has also found a lot of Facebook walls contain profanity.

Reppler, a month-old firm that markets online reputation management tools, released Monday the results of a survey of 30,000 users. The data show that 47% of those users have profanity on their Facebook wall. Of those users, 80% have at least one post or comment with profanity from a friend. Posts and comments with profanity on a user’s Facebook wall come from friends 56% of the time.

Walls seem to be the vehicle of choice for cuss words; users are twice as likely to use profanity on their Facebook wall vs. in their comments. The most common profane word? Not surprisingly, the F word and its various iterations came in first, followed by “sh*t” and “b*tch” and their sundry versions.

Though the data show obscenities are rampant on Facebook, they pale in comparison to drinking references. Another study from America’s Journal of Men’s Health discovered that male undergrad students reference alcohol in their profiles 85.53% of the time. Those who mentioned alcohol in their profiles also tended to have more friends than those who didn’t, according to the study.

Source :- http://mashable.com

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Twitter Will Now Send You An Email If A Follower Retweets Or Favorites Your Tweets

Twitter just sent out a Tweet notifying users that starting today, the startup is “rolling out an email notification that lets you know if someone you follow retweets or favorites one of your Tweets.”

Users currently receive email notifications when they receive a new followers and when they are sent direct messages. Emails notifying you of retweets and favorites, while convenient, seems like it could cause an email overload for some power users.

Of course, it is an interesting feature considering that Twitter is looking to make its platform more powerful for users, as it faces competition from other clients. What do you think—will retweet notifications be useful or will you find it to be spammy?

Source :- http://techcrunch.com/

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17 Twitter Tips from Mashable Connect Attendees

Image representing Twitter as depicted in Crun...

Image via CrunchBase

While Twitter users have become more active in the past year, there are only a few who are consistently valuable, engaging and respected.

Becoming one of those users is a challenging task, but it’s also something that can pay big dividends. That’s why we asked the world’s leaders in digital for their advice on how to become a master Twitter user.

On May 12-14, several hundred of the world’s digital leaders gathered in Orlando for the first-ever Mashable Connect, an intimate three-day conference focused on the impact of social media and digital on entertainment, media, technology and society. Connect attendees, along with Team Mashable, had the chance to hear about the biggest trends in digital from the leaders of Syfy, HBO, Edelman, Gowalla, Tumblr, Buddy Media and more.

Here’s the sage advice our Connect attendees had to give:


Twitter Tips


  • 1) @jeffpulver, Casting Director, #140conf: “The secret to Twitter is to listen, connect, share and engage. It’s the conversations that matter.”
  • 2) @davepeck, Director of Community, Meshin: “Respond to everybody, positive or negative.”
  • 3) @michiganflavor, COO, MIFlavor.com:Retweet, retweet, retweet. People love to see their stuff retweeted, and they’ll start retweeting you.”
  • 4) @shrmsocmedguy, Social Media Strategist, Shrm: “Use your tweeting to set up meetings.”
  • 5) @dstatusstalker, Chief Status Stalker, Status Stalker: “Start a conversation. Reach out to others, and say hello.”
  • 6) @kratzpr, Founder, Kratz PR: “Don’t think of it as a tool, think of it as a gateway for being social.”
  • 7) @ctreada, CEO, Notice Technologies: “Ignore it; they’re all pornographers anyway.” (Chris’s other tip: “Chill out.”)
  • 8 ) @jkrohrs, VP of Marketing, ExactTarget: “Don’t tweet if you can’t spell.”
  • 9) @moniguzman, Director of Outreach, Intersect: “Tweet what comes naturally. Don’t try to fulfill someone else’s expectations.”
  • 10) @shashib, Social Media Swami, Network Solutions: “More than an RSS feed, connecting with people on Twitter gives you interesting content that is validated by them.”
  • 11) @jennydevaughn, Director, Social Strategy, @HODES: “You need to have brand sacrifice if you want to be viewed as an expert in your field. Only tweet about 10 topics, events or ideas.”
  • 12) @robkey, CEO, Converseon: “Embrace your insignificance.”
  • 13) @zagrrl: VP Technology, Innovation Center for US Diary: “The best way to learn is to share.”
  • 14) @heidiotway: VP & Director Social Media, Salter Mitchell: “Follow the best, learn from the best.”
  • 15) @jonnorp, Director of Social Media, American Airlines: “Remember that it flies forever.”
  • 16) @chrisvary, Director of Emerging Technology, Weber Shandwick: “Don’t connect your Twitter to Facebook.”
  • 17) @joeyinteractive, Interactive Creative Director, Disney Parks: “Marketing doesn’t spread; stories do.

Source :- http://mashable.com

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