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Facebook More Popular Than Any Other Website

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The Web has a winner: Facebook.

According to new research from Nielsen’s “The Social Media Report,” American Internet users now devote more time to Facebook than any other website, spending a total of 53.5 billion minutes a month on the world’s largest social networking site.

This is far ahead of sites like Blogger, to which Americans cumulatively devote 723 million minutes a month, Twitter, which receives 565 million minutes of users’ time per month and LinkedIn, on which claims 325 million minutes per month. Yahoo, the second most popular web brand overall, receives just half as much time of users’ time as Facebook (Americans spent 17.2 billion minutes on the site), followed by Google (12.5 billion minutes, which does not include the 9.1 billion minutes people spent on YouTube).

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NYPD’s Social Media Unit Will Track Criminals On Facebook, Twitter

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The NYPD has formed a new social media unit, The New York Daily News reports, to catch criminals who use Facebook and Twitter to announce law-breaking plans or to brag about their latest crime.

In June, an overcrowded house party in East New York, Brooklyn that was advertised on Facebook as “Freaky Friday” ended in a shooting that left one man dead and seven injured.

After that incident Police Commissioner Ray Kelly told reporters “We look at social networking. We’re very much focused on weekend parties, the type of parties that happened last weekend, and we visit them ahead of time. But not every one of these parties happen at a place we can readily identify… Our gang division, our borough personnel look at party advertisements. A lot of these things are at peoples’ apartments.”

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Kenneth Cole Talks ‘Antisocial’ Social Media, New ‘Where Do You Stand’ Site

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Fashion designer Kenneth Cole’s latest project isn’t a line of shoes or a fall collection: it’s a new site, “Where Do You Stand,” that aims to spark debate on social issues, from gun control to same-sex marriage.

Where Do You Stand marks a continuation of Cole’s socially conscious—and sometimes controversial—ad campaigns that have promoted not only bags, shoes and apparel, but also political issues. For example, a past ad featured an illustration of a condom with the caption, “Our shoes aren’t the only thing we encourage you to wear.”

On the Where Do You Stand website, visitors are prompted to select one of two portals: “What You Stand For,” where people can participate in varying degrees of debate on several topics, and “What You Stand In,” which is the more fashion-oriented portion of the site consisting of video style guides hosted by editors from GQ and Vogue. A link to Kenneth Cole’s online store is featured throughout.

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3 Terrific Tools for Social & Mobile Viewing Audiences

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The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.

Each weekendMashable hand-picks a few startups we think are building interesting, unique or niche products.

How we as consumers of physical and digital content view and experience the world around us is changing, and the startups highlighted here are all dedicated to helping us better find, discover and consume content.

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Twitter to Add Parental Controls

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Twitter has added a way to flag links within tweets as “possibly sensitive.” The company announced late Thursday that there is a new field in the Twitter streaming API that will show up whenever a tweet contains a link, giving Twitter users the option to be warned before they click links that might be too sensitive for the workplace, or for tender ears and eyes.

The new feature is not functional yet, but Twitter was informing developers that it was just added and is now in the testing phase. According to Twitter representative Taylor Singletary, “In the future, we’ll have a family of additional API methods & fields for handling end-user ‘media settings’ and possibly sensitive content.”

According to Gizmodo, Twitter reps say the company doesn’t intend to censor material. But according to Twitter’s media policy document, the company will “remove media that might be considered sensitive such as nudity, violence, or medical procedures.”

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Social Media Security Measures Lacking Among Federal Agencies

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Less than one third of federal agencies using social media have created safeguards against hackers looking to exploit their accounts to launch cyber attacks against government networks, according to a report released Thursday.

The report by the Government Accountability Office found that nearly all — 23 of 24 — major federal agencies are now using Facebook, Twitter and YouTube to provide information about agency activities and interact with the public. But just seven agencies have identified and documented security risks and taken measures to prevent hackers from using those sites to gain access to federal information systems, the report found.

The study found some agencies had taken security measures for social media. For example, the report found the Department of Health and Human Services blocks the use of social media sites by employees except for those using them for business needs. But the State Department told GAO investigators they had no plans to assess the agency’s social media security because its internal policies did not require it.

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