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May
10

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For Top News Sites, Facebook Drives More Traffic Than Twitter

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Facebook is a more valuable source of traffic to top news sites than Twitter, according a Pew Research Center study released Monday.

The study looked at Nielsen data from the 25 news websites with the highest number of unique monthly visitors. About 35% to 40% of traffic to the sites came from links on other sites, as opposed to readers typing in a URL directly or clicking to another page on the same site.

Unsurprisingly, Google dominated this referral traffic. On average, the company’s search and news products accounted for about 30% of all clicks. But Facebook also referred a significant percentage of each site’s audience.

The Huffington Post was boosted the most by Facebook referrals, which accounted for 8% of its unique visitors. The New York Times derived 6% of its traffic from the social network.

“These percentages represent only a fraction of the traffic coming from Google,” says the study. “But they make Facebook an influential and probably growing force. As Nielsen’s numbers show, few domains affect audiences this much.”

For all its success at breaking news, Twitter did not have the same effect. The site with the highest percentage of traffic from Twitter, The Los Angeles Times, could only credit the micro-blogging platform with 3.53% of its traffic. Twitter referred a much smaller percentage of traffic to other sites in the study.

Part of the discrepancy between Facebook and Twitter referrals is their disparate user bases. Facebook has more than 500 million users while Twitter has 200 million accounts — many of them inactive.

But referral clout is not just a question of user numbers. The Drudge Report, a veteran news aggregation site, was the second or third ranked referral site to more than half of the sites studied. For example, the Drudge Report provided more than 30% of traffic to British newspaper The Daily Mail, 19% of traffic to the New York Post, 15% to The Washington Post, and 11% to the Boston Globe.

 Source :- http://mashable.com

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May
2

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First Credible Reports Of Bin Laden’s Death Spread Like Wildfire On Twitter

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If the Twitterverse is to be believed, President Obama is about to announce the death of terrorist and 9-11 mastermind Osama Bin Laden, in an impromptu announcement broadcast on Whitehouse.gov and TV this Sunday night at 10:45 EST.

The news actually hit Twitter before the President’s broadcast; CNN’s Steve Brusk first tweeted that the announcement was National Security-related at around 7:25pm PST.

The first credible sign of the imminent announcement of Bin Ladin’s death came from Keith Urbahn, the Chief of Staff for former Defense Secretary Donald Rumsfeld, who tweeted “I’m told by a reputable person they have killed Osama Bin Laden.” CBS news producer Jill Scott then confirmed the rumor shortly afterward with “House Intelligence committee aide confirms that Osama Bin Laden is dead. U.S. has the body.”

Both Urbahn and Scott’s tweets have been re-tweeted hundreds of times. (The NYT’s Brian Stelter has a more detailed account of how the news broke here).

The President’s monumental announcement came poignantly enough on the 8th anniversary of George Bush’s “Mission Accomplished” ceremony. Well it looks like the mission was finally accomplished. Unsurprisingly, “Osama Bin Laden” is now a Twitter trending topic.

What’s amazing is that the news is already out before the President has even spoken.

Update: The White House keeps pushing back the announcement, but CNN and the New York Times have just confirmed that Bin Laden was killed, with CNN adding the detail that the event took place in a mansion outside of Islamabad, Pakistan.

Update 2: The President has confirmed that Bin Laden was killed in an operation today in the city of Abbottabad, Pakistan (not Islamabad), after a firefight executed by a small team of US Human Ops troops.

Aug
24

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C-DAC To Promote Measures On Cyber Security

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Centre for Development of Advanced Computing (CDAC) is all set to fight cyber crime by conducting workshops and creating awareness among laymen.

Information Security Education and Awareness (ISEA) is the brainchild of Centre for Development of Advanced Computing (CDAC) and the Department of Information Technology to address the issues of cyber security among Indian users. Rise in criminal activity online all over the country has led to the creation of the program which aims to spread awareness among students, teachers, home users and government non-IT professionals on how to be secure while online.

Development of Advanced Computing or C-DAC, the R&D organization of the Department of Information Technology (DIT), plans to hold a series of workshops for schools, government officers and individuals. Trainers from CDAC will enlighten them on phishing, identity theft, mobile security and a range of tools available for security. The presentations in the workshops include guidelines on various Internet security aspects as well as awareness on how cyber attacks happen and how one can be protected. Animated short awareness films will also be used to demonstrate the objective to school children easily.

The project started in June 2010, by C-DAC Knowledge Park Centre in Bangalore will include 500 officials from C-DAC who have volunteered to spread the awareness by conducting ISEA workshops at schools and government departments.

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