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Capital One’s Visigoths Invade FarmVille

Image representing Zynga as depicted in CrunchBase

Image via CrunchBase

Financial services brand Capital One is the latest to land in FarmVille.

Starting Thursday at midnight ET (9 p.m. Pacific), FarmVille players can get coveted “Double Mastery” points on crops and trees harvested within seven days when they place a Capital One Visigoth statue on their farms. This will increase the rate at which players advance to higher levels in the game.

The tie-in also includes access to branded clothing — a FarmVille first — to outfit their male and female in-game avatars with Visigoth costumes. Players can also earn “Fast Cash” by watching a Capital One TV spot featuring the Visigoths, characters the brand introduced in 2000.

The FarmVille foray comes as Capital One, a huge TV advertiser, has been relatively quiet on the social media front. Like many financial services brands, its social media activity is constricted somewhat by regulations. Meanwhile, Capital One is far from the first brand to visit Zynga’s FarmVille. 7-Eleven, DreamWorks and Lady Gaga have all launched FarmVille tie-ins.

Source :- http://mashable.com

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Zynga And DreamWorks Partner For Kung Fu Panda 2 Marketing Deal In CityVille

Image representing Zynga as depicted in CrunchBase

Image via CrunchBase

Zynga is racking up the Hollywood and entertainment partnerships. After launching a marketing deal with Lady Gaga for FarmVille, the social gaming giant is rolling out another deal, this time with DreamWorks Animation for the promotion of the studio’s new movie Kung Fu Panda 2. Zynga says this is the first-ever in-game integration within CityVille, the company’s most popular game by monthly active users on Facebook.

CityVille, which has more than 88 million monthly players, will allow users to place a Kung Fu Panda 2 themed drive-in movie theater in their city. Players who place the theater will also receive collection items, members of Kung Fu Panda’s Furious Five: Tigress, Crane, Mantis, Viper and Monkey. When all five items are collected, an exclusive Po the Panda statue will be unlocked and available to players as a reward for completing the Kung Fu Panda 2 quest. The integration runs until May 31.

Why CityVille? Zynga’s Global Director of Brand Advertising Manny Anekal says that nearly a third of all Kung Fu Panda fans on Facebook have also played CityVille. For DreamWorks, the studio can reach 88 million users, who are engaged with the Kung Fu Panda brand, with the promotion.

This isn’t the first partnership with DreamWorks; Zynga and the studio previously launched a “Mega-Farm” promotion on FarmVille with animated movie Megamind. But Zynga says this is the first in-game marketing deal for CityVille. And this follows the recent appointment of DreamWorks Animation chief Jeffrey Katzenberg to Zynga’s board of directors.

As TechCrunch wrote in the past, adding Katzenberg to the gaming company’s board represented a broader, multi-channel entertainment strategy for Zynga. I’m sure we’ll see a number of similar deals being struck with both DreamWorks and other movie studios for branded promotions in Zynga’s games.

Source :- http://techcrunch.com

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Hottest & Funniest Golf Course Video scam spreads virally on Facebook – beware!

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Another scam is spreading virally across Facebook, posing as a video in a scheme to make money for the confidence tricksters behind it.

The messages show what appears to be a thumbnail of a video showing a man standing closely behind a scantily clad woman to give her golfing advice.

The Hottest & Funniest Golf Course Video - LOL. Watch the Hottest & Funniest Golf Course Video Don

The Hottest & Funniest Golf Course Video - LOL
[LINK]
Watch the Hottest & Funniest Golf Course Video Don

Another version of the scam uses football rather than golf as the lure:

The Most Funniest & Hottest Footbal Video - Must Watch!

The Most Funniest & Hottest Footbal Video - Must Watch!
[LINK]
Watch the Funniest & Hottest Footbal Video - Must Watch!

The links in the messages we have seen so far have pointed to a webpage at blogspot.com, although this could – of course – be changed by the scammers in future variations.

If you make the mistake of clicking on the link in the hope that you might see a funny saucy video you will find that you have fallen straight into the scammers’ trap – as your Facebook page has been updated to say that you also “Like” the page, thus sharing it virally with all of your friends.

You will also be encouraged to complete an online survey for “verification” purposes, which in reality only earns commission for the bad guys who kicked off the money-making scheme in the first place.

The Hottest & Funniest Golf Course Video survey

Unfortunately, when I tested the scam I found no evidence that Facebook’snewly introduced security measures to intercept scams and warn of dangerous links had been effective.

How to clean-up the scam from your Facebook page

If you have been unfortunate enough to have been hit by this scam, here’s how you clean-up.

However, your mouse above the offending entry on your Facebook page and you should see an “X” appear in the top right hand corner of the post. You should now be able to mark the post as spam (which will remove it from your page).

Remove the post by marking it as spam

Unfortunately, this hasn’t also removed the page from the list of pages you like, so you will need to edit your profile to manually remove it. You should find it listed under “Activities and Interests”.

Unlike the offending webpage

Be sure to remove any other pages you don’t recognise in that list also.

Source :- http://nakedsecurity.sophos.com

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Why are you tagged in this video? It’s a viral Facebook scam , Please Avoid

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Facebook users have been hit by another fast-spreading scam today, pretending to be a link to a YouTube video that they have been tagged in.

Facebook video scam

The scam messages use potential victims’ first names, claiming that they have been tagged in the “Youtube” video.

Phrases used in the attack include:

YO [name] why are you tagged in this video

WTF!! [name] why are you tagged in this video

hey [name] i cant believe youre tagged in this video

hey [name] you look so stupid in this video

omg! [name] why are you tagged in this vid

OMG [name] why are you in this video

Each “video” has a random number of views and likes, but the length of the movie always appears to be 2:34. Eagle-eyed Facebook users might realise something is awry when they see that the links refer to “Youtube” rather than the rather more accurate “YouTube”.

But if you do make the mistake of clicking on the video thumbnail you will be taken to a webpage which tries to trick you into cutting-and-pasting a malicious JavaScript code into your browser’s address bar (this appears to be one of the scammers‘ favourite methods of attack at the moment).

You have to concede, it’s a cunning piece of social engineering by the bad guys. Wouldn’t you want to see a video that your Facebook friends say you have been tagged in?

If you’re a regular user of Facebook, make sure you join the Sophos page on Facebook to be kept informed of the latest security threats.

Source :- http://nakedsecurity.sophos.com

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Lady Gaga & Zynga Found GagaVille

Image representing Zynga as depicted in CrunchBase

Image via CrunchBase

Two social media heavyweights — Lady Gaga and Zynga — will partner for GagaVille, an offshoot of FarmVille.

GagaVille, a uniquely designed neighboring farm to FarmVille, that sports unicorns and crystals, according to Zynga, launches May 17. GagaVille visitors will get a first listen to unreleased songs from Gaga’s album Born This Way, available May 23. The full album also comes bundled as a free download when you buy a $25 Zynga game card at Best Buy.

The deal also includes a “Words With Gaga” contest in Zynga’s mobile Words With Friends game. Playing the designated Gaga word of the day — which will be announced on Gaga’s Facebook Page each day — will give players the chance to win concert tickets and a signed copy of Born This Way. Zynga is also giving players limited edition Lady Gaga virtual items on RewardVille that can be used across Zynga games.

Such a deal had been predicted after Gaga and Zynga collaborated on an earthquake relief effort for Japan in March. Last month, The Wall Street Journal reported that Zynga and Gaga were in discussions about a tie-in effort.

Source :- http://mashable.com

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Lord Gaga video banned? Twitter rogue app spread by scammers

Lady GaGa

Image by ama_lia via Flickr

Scammers are seeding an attack against Twitter users, posing as a banned video of “Lord Gaga” in an attempt to compromise accounts.

Using a selection of newly created Twitter accounts, which have the names and avatars of young women, the tweeted-out messages all look similar:

#pssst Lord Gaga VIDEO BANNED -----> [LINK] #onethingiveneverdone #cnn

Lord Gaga banned video tweets

The mention of “Lord Gaga” refers to a running-joke on Twitter today, about what would happen if Harry Potter villain Lord Voldermort and Lady Gaga hooked up. The hashtags, which can vary, appear to be taken from Twitter’s trending topics in an attempt to reach a wider audience.

Interestingly, in the above screenshot all of the Twitter profiles used to seed the scam campaign have adopted the names of women beginning with the letter “B”: Bianca, Berenice, Betania, and so forth..

It has been no surprise while writing this article to find that the scammers have now run out of “B” names and have moved onto female names beginning with the letter “C”..

These aren’t your usual Twitter profiles, and as can be seen in the example below, appear to be newly created specifically for the purposes of spreading the link.

Twitter attack seeder

What makes the profiles even more suspicious is that the only messages they have tweeted out so far have all been to the same place – a fake YouTube site, which pretends to host the banned video.

Lord Gaga video

Twitter’s security team would be wise to shut down the bogus profiles as soon as possible, before the attack spreads further because rather than playing a music video, clicking on the player will attempt to trick users into giving a rogue application the rights to access their Twitter account.

Would you authorise this Twitter app?

An app called “money works new” hardly sounds like it would be connected to a music video, and you would be wise not to give it access to your account. But, as we’ve seen in the past, Twitter users can be tricked by such an attack into making poor decisions.

Indeed, even Lady Gaga herself appears to have recently fallen foul of such a scam on Twitter.

If you do make the mistake of authorizing the app, the scammers won’t waste any time posting the same message from your account – hoping to entrap more victims.

Rogue app victim on Twitter

If you were unfortunate enough to grant a rogue applications access to your Twitter account, revoke its rights immediately by going to the Twitter website and visiting Settings/Connections and revoking the offending app’s rights.

Revoke app on Twitter

Don’t make it easy for scammers to make money in this way, and always exercise caution about which third party apps you allow to connect with your social networking accounts.

If you’re on Twitter and want to learn more about threats, be sure to follow Naked Security’s team of writers.

Source :- http://nakedsecurity.sophos.com

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